Digital Marketer

Responsibilities:

• Create & execute a holistic digital strategy aligned with overall business objectives & goals.
• Generate leads and drive new clientele
• Create an annual digital marketing calendar and build digital programs that will help achieve the objectives laid out in the digital strategy as well as the overall brand objectives.
• Develop, implement, and monitor new campaigns associated with product launches.
• Create, manage, and analyze all digital media campaigns across multiple platforms. and search engines to ensure acquisition and conversion goals are met.
• Day-to-day management of digital media/social networking campaigns, including coordinating creative production with agency partners for marketing material and content apps for mobile/social platforms, social media comment generation and responses, and landing page optimization.
• Work with development teams to improve website architecture for SEO and recommend content and user experience development strategies.
• Drive in-depth quantitative analyses and reporting of digital media performance metrics.
• The primary point of contact and subject matter expert for digital paid media and social platform experiences with both internal and external contacts
• Research emerging technologies as well as competitors' digital strategies for industry best practices and opportunities to improve internal tools and capabilities of paid media
• Devise tools and scorecards that will measure performance on digital marketing as well as its impact on the overall brand equity.

Requirements:

• Degree
• 3 years experience