Digital Marketing Specialist

Responsibilities:

• Develop and execute digital marketing strategies across relevant online channels.
• Manage digital campaigns across social media, email, and other digital platforms.
• Support lead generation, customer acquisition, and conversion initiatives.
• Develop and coordinate email marketing campaigns and digital communications.
• Monitor website, social media, email, and campaign performance.
• Analyse marketing data and provide insights to improve campaign effectiveness.
• Conduct market, audience, and competitor research to identify growth opportunities.
• Support content marketing and collaborate with creative teams on digital campaigns.
• Track leads, conversions, campaign results, and other marketing metrics.

Requirements:

• Bachelor’s Degree/HND in Marketing, Business Administration, Communications, or related field.
• 2–4 years’ experience* in digital marketing or a related role.
• Strong understanding of social media, email marketing, content marketing, lead generation, and digital campaigns.
• Understanding of digital funnels and customer journeys.
• Experience with digital marketing and analytics tools.
• Strong analytical, communication, and organisational skills.
• Ability to manage multiple campaigns and meet deadlines.
• Results-driven, proactive, and commercially minded.