Digital Marketing Specialist

Responsibilities:

• Focuses on media(such as KOL, local website, DSP platforms) development (promotion vendors/payment vendors/other business cooperation locally) to get more users for the company
• Collect competitive information, and put forward constructive opinions on products and innovation schemes
• Be responsible for setting up processes and maintaining Google/FB/DSP ads accounts.
• Build and launch advertising campaigns.
• Launch variations of ads to determine the best performing, continuously monitor results and improve ads.
• Plan, execute, and measure experiments and conversion tests.
• Collect competitive information and put forward constructive opinions on products and innovation schemes.
• Monitor and optimise campaign performance by clearly reporting results, trends, problems, and opportunities.
• Evaluate analytics to ensure ROI goals are met for every campaign.
• Identify trends and insights to achieve maximum ROI in paid search campaigns.
• Analyse data to provide insights and recommendations on campaign performance. 
• Recommend revisions to current content, links, and other factors to improve SEO positions for target keywords.
• Develop content initiatives and work together with website content specialists to implement relevant SEO keywords on website content to maximise relevant organic growth.

Requirements:

• Minimum academic qualification of a Bachelor’s degree from an accredited university.
• Marketing certification is an added advantage.
• Minimum of 3 years of professional experience in planning and implementing successful SEO /SEM strategies.
• Minimum of 1 year of experience working with Facebook ads.
• A proven track record of helping websites achieve rapid and sustained long-term growth or traffic
• In-depth experience with website analytics tools (e.g, Google Analytics)

Renumeration: NGN 350,000 Monthly Gross with a Structure of 70% Basic Salary and 30% KPI Salary