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1 month ago

Job Summary

We are seeking a talented and experienced Online Gaming Digital Marketing Specialist to join our team at XXXBet, a new player in the online gaming industry. The ideal candidate will have a passion for gaming and a deep understanding of digital marketing strategies and tactics to drive player acquisition, engagement, and retention. As a Digital Marketing Specialist, you will play a key role in developing and executing digital marketing campaigns to promote our games, grow our player base, and drive revenue

  • Minimum Qualification: MBA / MSc
  • Experience Level: Mid level
  • Experience Length: 3 years

Job Description/Requirements

Responsibilities:

  • Develop and implement digital marketing strategies to promote our online games across various channels, including social media, search engines, email, display advertising, and mobile platforms.
  • Plan and execute multi-channel marketing campaigns to acquire new players, drive app installs, increase engagement, and maximize player lifetime value (LTV).
  • Create and optimize digital advertising campaigns on platforms such as Facebook, Instagram, Google Ads, and other relevant ad networks, utilizing targeting, bidding, and creative optimization techniques to achieve campaign objectives.
  • Manage the company's social media presence, including content creation, community engagement, and influencer partnerships, to build brand awareness, drive engagement, and foster a loyal player community.
  • Develop and maintain email marketing campaigns, including segmentation, automation, and personalization, to nurture leads, drive conversions, and re-engage lapsed players.
  • Monitor and analyze key performance metrics such as user acquisition, conversion rates, retention rates, ROI, and player lifetime value, and use insights to optimize campaign performance and drive continuous improvement.
  • Stay up-to-date with industry trends, best practices, and emerging technologies in online gaming and digital marketing, and recommend innovative strategies to maintain a competitive edge.
  • Collaborate with cross-functional teams, including product development, game design, analytics, and customer support, to align marketing efforts with business goals and player needs.
  • Manage relationships with external vendors, agencies, and partners to execute marketing initiatives effectively and efficiently.
  • Prepare regular reports and presentations to communicate campaign performance, insights, and recommendations to senior management and stakeholders.

Requirements:

  • Bachelor's degree in Marketing, Digital Marketing, Business Administration, or a related field (Master's degree preferred). Online Gaming Industry is a big plus.
  • Minimum of 3 - 5 years of experience in digital marketing, with a focus on performance marketing, user acquisition, and retention, preferably in the online gaming or entertainment industry.
  • Strong understanding of digital marketing channels, platforms, and tools, including social media, search engine marketing (SEM), email marketing, display advertising, and mobile marketing.
  • Proven track record of developing and executing successful digital marketing campaigns that drive measurable results, with a strong emphasis on ROI and KPIs.
  • Experience with digital advertising platforms such as Facebook Ads Manager, Google Ads, and other ad networks, with proficiency in campaign setup, optimization, and reporting.
  • Excellent analytical skills, with the ability to interpret data, draw actionable insights, and make data-driven decisions to optimize campaign performance and drive business growth.
  • Creative mindset with the ability to develop engaging and effective marketing content, messaging, and campaigns that resonate with target audiences.
  • Strong project management skills, with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.
  • Passion for gaming and a deep understanding of gamer behavior, preferences, and trends in the online gaming industry.

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