Digital Marketing Specialist

Responsibilities:

Social Media Management:

• Develop and implement social media strategies to enhance brand awareness, engagement, and lead generation.
• Manage and maintain social media channels, including Facebook, Instagram, Twitter, LinkedIn, and others.
• Create and curate engaging content, including posts, images, videos, and stories, aligned with brand voice and messaging.
• Monitor and respond to comments, messages, and mentions across social media platforms, fostering positive interactions and customer relationships.
  
• Analyze social media performance metrics, such as reach, engagement, and conversion rates, and adjust strategies accordingly to optimize results.

Graphic Design:

• Design visually appealing and on-brand graphics for various digital platforms, including social media posts, ads, banners, infographics, email campaigns, and for other team members.
• Develop creative concepts and visual assets to support marketing campaigns, promotions, and product launches.
• Utilize graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canvas, and design tools to create high-quality designs that resonate with target audiences.
• Collaborate with internal teams to translate marketing objectives into compelling visual content that drives engagement and conversion.

PPC Advertising:

• Plan, execute, and optimize PPC advertising campaigns across platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.
• Conduct keyword research, ad copywriting, and ad targeting to maximize campaign performance and ROI.
• Monitor ad performance metrics, including click-through rates, conversion rates, and cost per acquisition, and adjust campaign settings as needed to achieve KPIs.
• Stay up-to-date with industry trends and best practices in PPC advertising, and recommend strategies for improving campaign effectiveness and efficiency.
• Blog and content write-ups with creative online marketing management strategy in alignment with the company's overall marketing plans.

Requirements:

• Bachelor’s degree in marketing, communications, graphic design, or related field.
•  Proven experience in digital marketing, with a focus on social media management, graphic design, and PPC advertising.
• Proficiency in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Strong understanding of social media platforms, algorithms, and best practices for content creation and engagement.
• Experience managing PPC advertising campaigns across Google Ads, Facebook Ads, and LinkedIn Ads.
• Analytical mindset with the ability to interpret data and derive actionable insights to optimize marketing strategies and campaigns.
• Excellent written and verbal communication skills, with the ability to convey ideas and concepts effectively.
• Creative thinker with a passion for innovation and problem-solving.
• Strong organizational and time management skills, with the ability to manage multiple projects simultaneously and meet deadlines.