Digital Marketing Manager

Responsibilities:

Business/Sales Strategy:

• Develop and implement a robust business strategy to achieve company objectives and maximize market penetration.
• Analyze sales data, market feedback, and customer insights to continuously improve product offerings and customer experience.
• Set ambitious revenue and growth targets and lead the team to achieve and exceed them.

Market Research and Client Relationship Management:

• Conduct comprehensive market research and monitor industry developments/ emerging market trends to identify potential target segments, edge competitors, and key industry trends.
• Identify and pursue new business opportunities, negotiate contracts, and close deals to expand our customer base.
• Cultivate and maintain relationships with key clients, Dealers, industry stakeholders, and strategic partners.

Media Strategy Development:

• Develop comprehensive media strategies and campaigns that integrate both digital and traditional channels to enhance brand visibility and market reach.
• Identify GDX Equip’s key target audiences and tailor media plans to effectively engage mid-tier and top-tier furniture makers, industry influencers, and key stakeholders.

Campaign Execution & Media Buying:

• Oversee the end-to-end execution of media campaigns, including planning, budgeting, and negotiating media placements across various platforms such as social media, print, and digital outlets.
• Optimize media spend to ensure maximum ROI and effective resource allocation with a keen focus on the unique demands of the furniture and woodworking markets.
• Collaborate with the Sales/Marketing/Media/Engineering team to create effective promotional campaigns and marketing strategies

Content & Messaging Alignment:

• Collaborate closely with content creators and creative teams to ensure all media assets reflect GDX Equip’s brand voice, technical expertise, and commitment to innovation in the industrial equipment space.
• Guide the creation of compelling ad copies, visuals, multimedia content, and storytelling techniques that resonate with GDX Equip’s target audience.

Analytics & Optimization:

• Monitor key performance indicators and analyze campaign data to generate actionable insights.
• Stay abreast of emerging media trends and industry-specific market research to refine and enhance campaign strategies in the context of the competitive furniture manufacturing landscape.

Requirements:

• Education: Bachelor's degree in Business Administration, Marketing, or a related field; an MBA will be an added advantage, but not mandatory.
• Experience: Proven track record of at least 5-10 years of successful business development experience in the power tools, industrial machinery, and consumables industry or a related sector.
• Negotiation Skills: Strong negotiation skills with a track record of closing large deals and partnerships.
• Leadership Abilities: Good leadership and communication skills to effectively lead cross-functional teams.
• Market Knowledge: In-depth knowledge of the Nigerian market, industry trends, and key players.
• Strategic Thinker: Strategic thinker with the ability to analyze data, identify opportunities, and make data-driven decisions.
• Proactivity: Proactive and self-motivated individual with a passion for driving business growth.
• Fast-paced Environment: Ability to thrive in a fast-paced and dynamic startup environment.
• Project Management: Experience in managing complex projects and business initiatives
• Age Requirement: Below 38 Years

Key Performance Indicators:

• Brand Awareness: Increase in overall brand awareness and media reach.
• Audience Engagement: Growth in audience engagement across media channels (likes, shares, comments, etc.)
• Lead Generation: Improvement in conversion rates and quality lead generation from media campaigns.
• Media ROI: Achieve optimal ROI on media spend, as measured by cost-per-acquisition and overall campaign profitability.
• Campaign Execution: Timely and effective execution of media plans and campaigns.

Location: Lagos

Remuneration: 450,000 – 850,000