Digital Marketing Manager

Responsibilities:

• Work with CEO to execute marketing strategies
• Plan, create and post engaging content for Instagram, Facebook, LinkedIn, YouTube, TikTok, Pinterest, Google my business, etc., ensuring brand image and message is consistent across all digital channels
• Generate, edit, publish and share engaging content daily
• Engage with followers, respond to comments and DMs, respond to queries in timely manner, monitor customer reviews and build community
• Create high-converting captions and sales copy that drives engagement and sales
• Run paid adverts (Facebook, Instagram, TikTok, Google, etc.) to drive traffic and sales and measure ROI on campaigns
• Conduct social media audits and monitor sales and marketing KPIs to track success
• Generate quality leads by preparing quality lead magnet
• Develop, deploy and manage email marketing campaigns and WhatsApp broadcasts
• Develop and deploy launch campaigns for new products and services
• Upload and update product images, product descriptions, prices, etc., on the company website to ensure accuracy and consistency
• Ensure the online store is optimized for user experience and sales
• Monitor website performance, website traffic, sales, and campaign performance using analytics tools, report issues, and coordinate with the developer for timely fixes.
• Create SEO blog posts
• Stay updated on current trends, audience preferences, competitor activities, customer buying behavior, etc.
• Stay up-to-date with latest social media best practices and technologies
• Secure partnerships and collaborative deals with influencers, communities, industry professionals and complementary brands
  
• Establish, develop and maintain positive business and customer relationships
  
• Prepare periodic reports and suggest improvements for better results
  

Requirements:

• Minimum of an OND in Marketing or related discipline
  
• Proven work experience in a Digital Marketing role (minimum of 2 years)
  
• Expertise in Facebook/instagram/Google/Tiktok Ads, creating content and managing communities
  
• Excellent copywriting skills
  
• Intellectual curiosity and an interest in learning new skills
  
• Ability to deliver creative content (Text, image, video)
  
• Expert knowledge of SEO and keyword research
  
• Social media and tech savvy and up-to-date on current trends
  
• Knowledge of digital marketing strategies, online marketing channels and an ability to deliver on metrics-driven results
  
• Familiar with web design
  
• Excellent English writing and communication skills
  
• Problem-solving skills
  
• Analytical, multitasking and time management skills
  
• Excellent graphic design and video editing skills
  
• Sociable and friendly
  
• Confident and pleasant
  
• Assertive and creative
  
• Keen eye for detail
  

Work Type: Hybrid.

Location: Lagos [would be the primary job location.] Might be required to travel and work overtime and on weekends.