Digital Marketing Manager

Responsibilities:

• Develop and execute Ileero GO’s overall digital marketing and growth strategy.
• Plan and manage go-to-market campaigns for new services, promotions, and market initiatives.
• Plan, launch, and optimize paid advertising campaigns across Meta, Google, and other relevant platforms.
• Develop content strategies and compelling marketing messages across social media, websites, email and advertising.
• Manage Ileero GO’s social media presence, content calendar, posting and audience engagement.
• Lead email marketing and CRM campaigns, including audience segmentation and automated customer journeys.
• Research customers, competitors, and the market to improve our audience targeting, offers, and positioning.
• Monitor website and landing-page performance and identify opportunities to improve conversion.
• Apply SEO fundamentals, campaign tracking and conversion-rate optimization.
• Identify and manage creators, influencers, agencies and other marketing partners where required.
• Work closely with the Product, Operations, Customer Support and Design teams to ensure marketing activities support business goals.
• Track campaign performance and use data and customer insights to improve marketing results.

Requirements:

• 2 years of experience in digital marketing, growth marketing, performance marketing or a related field.
• Proven experience in mobility, transportation, travel or logistics marketing.
• Demonstrated experience developing and executing digital marketing strategies.
• Hands-on experience running multi-channel campaigns across paid media, social media, email, CRM, websites and landing pages.
• Strong copywriting and communication skills, with the ability to turn product features into compelling customer benefits.
• Working knowledge of SEO, marketing automation, lead management and conversion-rate optimization.
• Experience working with designers, content creators, video editors, influencers or marketing agencies.
• Strong analytical and problem-solving skills.
• Ability to work independently, take ownership, and move quickly in a growth-focused environment.

Required Skills:

• Data-driven
• Creative and commercially minded
• Strong in digital strategy
• Hands-on with execution
• Customer-focused
• Comfortable testing, learning and optimizing
• Passionate about building brands and driving growth