Digital Marketing Lead

Are you a highly creative, execution-focused, and results-driven digital marketing professional with proven experience generating measurable business growth through practical digital strategies and campaigns?

Best Technologies Limited is looking for a Digital Marketing Lead to drive our digital marketing operations, campaigns, visibility, lead generation, and online brand growth across our products, services, and client projects.

This is a highly hands-on leadership role for someone who not only understands digital marketing strategy, but can also personally execute, optimize, analyze, and scale campaigns that deliver real business results.

About the Role

As the Digital Marketing Lead, you will take ownership of the company’s digital marketing activities from strategy to execution. You will be responsible for planning, launching, managing, and optimizing campaigns across multiple digital channels while driving traffic, engagement, lead generation, and conversion growth.

This role requires a practical marketer with strong experience in performance marketing, social media growth, content strategy, SEO, paid advertising, analytics, and conversion optimization.

You must be comfortable working in a fast-paced environment, taking initiative, solving problems independently, and delivering measurable outcomes.

Key Responsibilities

• Develop and execute practical, results-oriented digital marketing strategies
• Plan, launch, manage, and optimize paid advertising campaigns across Google, Facebook, Instagram, LinkedIn, TikTok, and other relevant platforms
• Drive lead generation, customer acquisition, and conversion growth through data-driven marketing initiatives
• Manage and grow the company’s social media presence with engaging and conversion-focused content
• Lead content marketing initiatives including campaign concepts, copy direction, promotional content, and digital storytelling
• Execute SEO strategies to improve organic rankings, traffic, and search visibility
• Monitor and optimize website traffic, landing pages, funnels, and user engagement metrics
• Conduct market research, competitor analysis, and audience targeting to improve campaign performance
• Create and manage email marketing campaigns, automation flows, and customer engagement strategies
• Analyze campaign performance using analytics tools and provide actionable performance reports
• Manage marketing budgets effectively to maximize ROI and reduce acquisition costs
• Collaborate with designers, developers, content creators, and management to execute campaigns successfully
• Identify new digital growth opportunities, trends, tools, and emerging platforms
• Lead practical implementation of branding, awareness, engagement, and conversion campaigns
• Coordinate campaign execution timelines and ensure timely delivery of marketing objectives

Required Qualifications

• 4+ years of practical digital marketing experience with proven results
• Strong portfolio of successfully executed campaigns with measurable outcomes
• Demonstrated experience generating leads, sales, traffic growth, engagement, or business visibility through digital channels
• Deep understanding of paid advertising, social media marketing, SEO, content marketing, and analytics
• Experience managing and optimizing multi-channel campaigns
• Strong analytical and problem-solving skills
• Ability to work independently and take ownership of projects
• Excellent communication and reporting skills
• Strong understanding of audience behavior, digital trends, and conversion psychology
• Experience working in an agency, tech, media, startup, or fast-paced business environment is an advantage

Technical Skills

Advertising & Performance Marketing

• Google Ads
• Meta Ads Manager
• LinkedIn Ads
• TikTok Ads
• Retargeting & conversion campaigns

Analytics & Reporting

• Google Analytics 4
• Google Tag Manager
• Search Console
• Meta Insights
• Looker Studio/Data Studio

SEO & Optimization

• On-page SEO
• Technical SEO
• Keyword research
• SEO audit tools
• Link-building strategies

Content & Social Media

• Social media management tools
• Content scheduling platforms
• Community engagement
• Copywriting and campaign messaging

Email Marketing & Automation

• Mailchimp
• Brevo/Sendinblue
• HubSpot
• Marketing automation workflows

Additional Tools

• Canva
• CapCut
• Basic Figma knowledge
• WordPress/Webflow
• AI tools such as ChatGPT and AI-assisted marketing platforms

We Are Looking For Someone Who Has Successfully

• Run profitable advertising campaigns with measurable ROI
• Increased website traffic and online visibility significantly
• Generated qualified leads consistently through digital channels
• Built and managed active social media communities
• Improved engagement and conversion rates through optimization strategies
• Executed successful online campaigns, launches, or promotional projects
• Produced performance reports with actionable insights
• Worked directly on campaign execution, not just strategy alone

What We Offer

• Competitive salary based on experience and performance
• Performance-based incentives and growth opportunities
• Opportunity to lead impactful digital campaigns
• Fast-paced and innovation-driven work environment
• Career advancement opportunities
• Access to modern tools and technologies
• Opportunity to work on diverse and exciting projects
• Collaborative and creative team culture

Location

This role is based in Ibadan, Nigeria.

How to Apply

Interested candidates should send their:

• CV/Resume
• Portfolio or case studies
• Examples of campaigns managed
• Links to social media pages, ads, or projects handled (where possible)
• Salary expectations

to: careers@besttechnologiesltd.com

Best Technologies Limited is an equal opportunity employer committed to innovation, creativity, and excellence. We value passionate professionals who are ready to deliver real impact through digital marketing.

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