Digital Marketing Lead

Responsibilities:

• Develop and implement the organisation’s overall digital marketing strategy and monthly marketing plans.
• Lead and coordinate the Digital Marketing Department and provide creative direction for digital campaigns and content.
• Plan, execute, monitor, and optimise digital marketing campaigns across relevant platforms.
• Develop creative campaign concepts that effectively communicate the organisation’s brand, products, and services.
• Manage and oversee Meta Ads and other paid digital advertising activities.
• Monitor advertising spend, lead generation, conversion rates, and overall campaign performance.
• Develop and implement the organisation’s SEO strategy, including keyword research, website optimisation, content optimisation, and organic traffic growth.
• Monitor SEO performance, including search rankings, organic traffic, technical SEO, backlinks, and conversions.
• Direct digital content, creative content, and social media strategy in line with business and brand objectives.
• Develop strategies for lead generation, customer acquisition, audience engagement, and conversion.
• Monitor website and digital marketing performance using analytics and reporting tools.
• Prepare regular digital marketing reports for management, highlighting performance, challenges, opportunities, and recommended actions.
• Conduct competitor and market analysis to identify digital growth opportunities.
• Manage campaign calendars, budgets, timelines, deliverables, and external digital marketing vendors where applicable.

Requirements:

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• 3–5 years of experience in digital marketing, with demonstrated experience in paid advertising, SEO, and digital content/creative marketing.
• Proven experience leading or coordinating a digital marketing team.
• Strong knowledge of Meta Ads, Google Ads, SEO, Google Analytics/GA4, and Google Search Console.
• Strong creative thinking, analytical, communication, project management, and leadership skills.
• Ability to work effectively with digital marketing tools, reporting platforms, content teams, and creative professionals.
• Demonstrated ability to use digital marketing activities to generate leads and support business growth.