Responsibilities:

Lead and manage the digital marketing team to achieve daily, weekly, and monthly targets
Develop and execute paid advertising campaigns across platforms such as Facebook, Instagram, TikTok, and Google
Monitor and optimize campaign performance to achieve target KPIs, including CPR, CPA, ROAS, CTR, and conversion rates
Ensure proper budget management and prevent wastage in ad spend
Supervise media buyers and ensure adherence to company SOPs and campaign guidelines
Analyze campaign data and prepare performance reports with actionable insights
Work closely with content creators and creative strategists to improve ad creatives and performance
Test and scale winning products, creatives, and audiences
Ensure tracking systems, pixels, and reporting tools are properly set up and functioning
Develop strategies to improve lead quality and conversion rates
Train, mentor, and evaluate the performance of team members
Recommend new tools, strategies, and innovations to improve marketing performance

Requirements:

Bachelor’s Degree in Marketing, Business Administration, Mass Communication, or related field
Minimum of 3 years of experience in digital marketing or performance marketing
Proven experience managing paid ads with measurable results
Strong understanding of Meta Ads Manager, TikTok Ads, Google Ads, and analytics tools
Experience leading and managing a marketing team
Strong analytical and problem-solving skills
Excellent communication and leadership abilities
Ability to work under pressure and meet targets
Experience in e-commerce marketing is an added advantage
Performance Marketing
Team Leadership
Data Analysis & Reporting
Budget Management
Campaign Optimization
Creative Strategy
Communication & Collaboration
Problem Solving
Time Management