Digital Marketing & Campaign Specialist

Responsibilities:

Campaign Planning and Messaging:

• Develop practical campaign proposals identifying the audience, message, offer, channel, budget requirement and intended action.
• Create distinct messaging for prospective riders and drivers.
• Write clear captions, advertising copy, calls to action and short video scripts.
• Prepare a manageable content calendar aligned with the launch plan.
• Brief the graphic designer and coordinate other creative contributors where available.

Paid Campaign Execution:

• Set up, manage and improve approved Facebook and Instagram campaigns in Meta Ads Manager.
• Recommend campaign objectives, audience targeting, creative tests and budget allocation.
• Monitor expenditure and flag delivery, account or performance issues promptly.
• Explain what you are testing, what the results suggest and what should change.
• Obtain approval before spending company funds.

Social Media and Community:

• Schedule and publish approved content, initially prioritizing Instagram and Facebook.
• Recommend additional channels where they serve a clear campaign purpose.
• Respond to routine comments and enquiries during agreed working hours.
• Escalate sensitive issues and route rider or driver enquiries to the appropriate team.

Measurement and Reporting:

• Use campaign links, UTM parameters and available analytics to identify traffic and lead sources.
• Work with the technical team to specify and validate tracking requirements.
• Report weekly on spend, relevant leads, registrations, conversion rates and campaign learnings.
• Distinguish visibility metrics from meaningful business outcomes.
• Keep campaign records, creative files and reports organized in Company-approved systems.

Requirements:

• Practical experience personally managing Meta campaigns—not only boosting posts or observing someone else’s campaigns.
• Examples of campaigns where you can explain your individual contribution, budget, decisions and results.
• Strong copywriting and the ability to adapt messaging for different audiences.
• Familiarity with Lagos/Nigerian audiences and consumer behaviour.
• Working knowledge of campaign objectives, targeting, testing, conversion tracking and basic analytics.
• The ability to organize priorities, meet agreed deadlines and raise blockers early.
• Experience collaborating with founders, designers or other creative contributors.
• Experience with consumer products, startups, marketplaces, mobility, logistics or app launches is helpful.
• Basic video editing is an advantage, but advanced editing and animation are not core requirements.

Initial Deliverables:

During your first week, you will:

• Review our existing channels, assets and launch priorities;
• Identify messaging and campaign gaps;
• Present a focused campaign plan for approval;
• Prepare an initial two-week content calendar and creative briefs; and
• Confirm access, tracking, budget and operational dependencies.

Deliverables:

• Following approval, you will execute agreed campaigns, monitor results and provide weekly recommendations.
• Performance targets will be agreed against the available budget, launch locations and product readiness.

Remuneration: NGN 80,000 Monthly

Working Arrangement:

• This is a remote and part-time role 
• Advertising spend and approved production expenses are separate from salary and require company approval.
• Working hours, collaboration windows and employment terms will be confirmed before appointment.

Important Note:

• Leadership will provide product information, approve positioning and budgets, and coordinate technical and operational support.
• You will propose campaign approaches, execute agreed activities and recommend improvements.
• This is a part-time specialist role, not a requirement to independently handle every marketing discipline or produce all graphics and videos yourself.