Digital Marketing & Brand Strategist

Responsibilities:

• Develop and execute digital marketing and social media strategies tailored to each portfolio company during its acceleration phase.
• Launch and manage social media accounts quickly for new portfolio companies.
• Create, schedule, and manage content across multiple platforms, including LinkedIn, X, Meta, Instagram, TikTok, and YouTube.
• Build and grow social media followings and audience engagement.
• Design and run advertising campaigns on Meta Ads, LinkedIn Ads, Google Ads, and other relevant platforms.
• Produce engaging multimedia content, including graphics, videos, and written posts.
• Use tools like Canva, Hootsuite, Buffer, TikTok, or similar to manage content scheduling and campaign tracking.
• Monitor metrics, provide regular reports, and optimize campaigns based on performance.
• Collaborate with founders and internal teams to maintain consistent brand messaging.
• Stay up-to-date with digital marketing trends, social media changes, and growth strategies.

Requirements:

• Minimum of a B.Sc. qualification. 
• Minimum of 3 years demonstrable experience.
• Proven experience in social media management, digital marketing, or brand growth.
• Expert-level skills in Canva, Hootsuite (or equivalent), and social media scheduling tools.
• Strong knowledge of LinkedIn, X, Meta, and Google Ads.
• Ability to create and manage digital advertising campaigns.
• Exceptional writing and communication skills.
• Experience creating multimedia content, including videos.
• Analytical mindset with the ability to track, measure, and optimize campaigns.
• Highly organized, proactive, and able to manage multiple projects simultaneously.
• Experience managing marketing for start-ups or multiple brands.
• Familiarity with SEO, growth marketing, and community-building strategies.
• Comfortable working independently in a fast-paced environment