Digital Marketing Associate

Responsibilities:

Content Creation & Management

• Produce high-quality written, visual, and video content tailored to each platform (Instagram, Facebook, LinkedIn, Twitter/X, YouTube).
• Curate, manage, and grow the Rel Estate’s social media pages.
• Capture on-site content at properties, open houses, inspections, estate tours, and events.
• Ensure all visuals and messaging align with the company's luxury brand identity, tone, and style guidelines.
• Create compelling lifestyle-driven content that highlights architecture, interior design, community features, and luxury living.

Strategy & Execution

• Develop, implement, and manage social media strategies that enhance brand awareness and drive lead generation.
• Prepare content calendars, campaign plans, and rollout schedules in collaboration with the VP, Sales & Digital.
• Oversee the approval workflow for all content and campaigns.
• Identify content gaps and recommend new ideas based on industry trends, market behavior, and audience insights.

Community Management

• Respond promptly and professionally to direct messages, inquiries, and comments across all platforms.
  
• Support the sales team in tracking and nurturing digital leads.

Analytics & Reporting

• Monitor and analyze social media performance and campaign results.
• Provide monthly analytics reports and post-campaign analysis with actionable insights.
• Maintain a deep understanding of social metrics, audience behavior, and platform algorithms.

Digital Advertising

• Plan and execute Meta Ads campaigns with precise audience targeting and optimization.
• Promote property listings, events, brand activities, and special campaigns using paid media.
• Work toward contributing at least 10% of monthly sales through digital media activities.

Events & On-Ground Content Duties

• Attend property tours, open houses, and the company's events to document and create
• real-time content.
• Support the Digital & Sales team during launch events, exhibitions, and estate viewings.

Market & Brand Alignment

• Stay updated with real estate marketing trends, platform changes, and best practices.
• Monitor competitor activity and general market trends in Lagos’s luxury property segment.

Requirements:

• Minimum of 3 years of experience
• Minimum of a BSc.