Digital Marketing Associate

Responsibilities:

• Develop and execute content marketing strategies aligned with business goals.
• Create engaging content for social media, websites, email campaigns, and marketing materials.
• Manage the company's social media platforms and online presence.
• Plan and execute digital marketing campaigns to drive lead generation and customer acquisition.
• Monitor campaign performance and provide regular reports and insights.
• Optimize content and campaigns to improve engagement, conversions, and ROI.
• Collaborate with internal teams to support business development and project objectives.
• Conduct market research and track industry trends to identify growth opportunities.
• Manage email marketing and customer engagement initiatives.

Requirements:

• Bachelor's Degree in Marketing, Mass Communication, Business Administration, or a related field.
• Minimum of 2 years' experience in Digital Marketing, Content Marketing, or a related role.
• Strong content creation and copywriting skills.
• Proficiency in social media management and digital marketing tools.
• Knowledge of SEO, email marketing, and lead generation strategies.
• Strong analytical, communication, and organizational skills.
• Ability to work independently and meet deadlines.