Digital Marketing

Responsibilities:

• Develop and execute integrated digital marketing strategies and campaigns aligned with business objectives.
• Manage and optimise paid digital advertising campaigns across platforms such as Meta Ads and Google Ads.
• Create and implement social media marketing strategies to increase brand awareness, audience engagement, and customer growth.
• Monitor digital marketing performance using analytics tools and key performance indicators (KPIs), identifying opportunities for improvement.
• Develop and coordinate digital content and creative assets across relevant online channels to support marketing campaigns.
• Conduct market, audience, competitor, and digital trend research to inform campaign strategies and improve customer acquisition.
• Collaborate with internal teams, creative partners, agencies, and other stakeholders to deliver effective digital marketing initiatives and achieve performance targets.

Requirements:

• Bachelor's Degree in Marketing, Digital Marketing, Mass Communication, Business Administration, Advertising, Communications, or a related discipline.
• Minimum of 3 years' professional experience in digital marketing, digital advertising, social media marketing, performance marketing, or a related role.
• Demonstrated experience developing and executing successful digital marketing campaigns across multiple digital platforms.
• Proven experience managing paid digital advertising campaigns, including Meta Ads and Google Ads.
• Demonstrated experience using digital analytics and performance data to evaluate and optimise marketing campaigns.
• Experience working with creative, content, marketing, account management, or client service teams in an agency or fast-paced marketing environment is an advantage.