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Digital Marketing Manager

Lopterra Services Limited

Sales

Energy & Utilities NGN 75,000 - 150,000 Plus Commission
Easy Apply
New
3 weeks ago

Job Summary

As a Digital Marketing Manager, you will be responsible for managing our digital assets, driving sales, and implementing promotional strategies across various digital platforms. You will play a crucial role in shaping our brand's online presence, optimizing campaigns for maximum ROI, and fostering engagement with our target audience.

  • Minimum Qualification : HND
  • Experience Level : Mid level
  • Experience Length : 3 years

Job Description/Requirements

Responsibilities:

  • Develop and execute comprehensive digital marketing strategies
  • Create and curate engaging content for our website, social media channels, email campaigns, and other digital platforms, to increase brand awareness, drive traffic, and generate sales
  • Manage and optimize digital advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram, and other relevant channels.
  • Monitor key performance metrics and analytics to track the effectiveness of campaigns, and identify areas for improvement
  • Create and curate engaging social media content for our website, social media channels, email campaigns, and other digital platforms.
  • Monitor key performance metrics and analytics to track the effectiveness of campaigns.
  • Identify areas of improvement and optimize performance.
  • Collaborate with cross-functional teams including creative, product, and sales to ensure alignment and consistency across all digital touchpoints.
  • Stay informed about industry trends, emerging technologies, and best practices in digital marketing, and leverage this knowledge to drive innovation and growth.
  • Conduct market research and competitor analysis to identify opportunities and develop strategies to maintain a competitive edge.
  • Oversee the management of our website, including SEO optimization, user experience enhancements, and content management.
  • Manage relationships with external vendors, agencies, and partners to support digital marketing initiatives as needed.



Requirements:

  • 2 years of cognate experience with a proven track record of success in managing digital advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram, etc.
  • In-depth knowledge of digital marketing channels, strategies, and best practices.
  • Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
  • Excellent written and verbal communication skills, with the ability to create compelling content for digital platforms.
  • Experience with e-commerce platforms and understanding of online consumer behavior is a plus.
  • Strong project management skills with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.



Location: Ikeja

Remuneration: NGN 100,000 - NGN 150,000


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