New
3 weeks ago
Job Summary
As a Digital Marketing Manager, you will be responsible for managing our digital assets, driving sales, and implementing promotional strategies across various digital platforms. You will play a crucial role in shaping our brand's online presence, optimizing campaigns for maximum ROI, and fostering engagement with our target audience.
- Minimum Qualification : HND
- Experience Level : Mid level
- Experience Length : 3 years
Job Description/Requirements
Responsibilities:
- Develop and execute comprehensive digital marketing strategies
- Create and curate engaging content for our website, social media channels, email campaigns, and other digital platforms, to increase brand awareness, drive traffic, and generate sales
- Manage and optimize digital advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram, and other relevant channels.
- Monitor key performance metrics and analytics to track the effectiveness of campaigns, and identify areas for improvement
- Create and curate engaging social media content for our website, social media channels, email campaigns, and other digital platforms.
- Monitor key performance metrics and analytics to track the effectiveness of campaigns.
- Identify areas of improvement and optimize performance.
- Collaborate with cross-functional teams including creative, product, and sales to ensure alignment and consistency across all digital touchpoints.
- Stay informed about industry trends, emerging technologies, and best practices in digital marketing, and leverage this knowledge to drive innovation and growth.
- Conduct market research and competitor analysis to identify opportunities and develop strategies to maintain a competitive edge.
- Oversee the management of our website, including SEO optimization, user experience enhancements, and content management.
- Manage relationships with external vendors, agencies, and partners to support digital marketing initiatives as needed.
Requirements:
- 2 years of cognate experience with a proven track record of success in managing digital advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram, etc.
- In-depth knowledge of digital marketing channels, strategies, and best practices.
- Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
- Excellent written and verbal communication skills, with the ability to create compelling content for digital platforms.
- Experience with e-commerce platforms and understanding of online consumer behavior is a plus.
- Strong project management skills with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
Location: Ikeja
Remuneration: NGN 100,000 - NGN 150,000
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