Digital Marketer

Responsibilities:

• Develop and implement strategic digital marketing plans across platforms (Google, Meta, LinkedIn, etc.).
• Create and publish engaging content (text, image, and video) for daily posts across all company social media profiles.
• Produce and edit marketing videos, reels, and promotional visuals.
• Design high-quality graphics and creatives for campaigns, promotions, and product launches.
• Manage and grow the company’s social media pages (Instagram, Facebook, X, LinkedIn, TikTok).
• Conduct audience research and monitor trends to create engaging and relevant content.
• Plan and execute email marketing campaigns with clear CTAs and a strong conversion focus.
• Optimize a website and content for SEO and user experience (UI/UX) is an added advantage..
• Monitor and manage Google Ads, Meta Ads, and other paid ad campaigns for ROI and lead generation.
• Track and analyze digital performance metrics using tools like Google Analytics, Meta Business Suite, and reporting dashboards.
• Collaborate with internal teams (product, sales, customer support) to ensure message consistency.
• Manage landing pages, pop-ups, and lead capture tools to drive user engagement.

Requirements:

• Bachelor's Degree in Marketing, Communications, Digital Media, or related fields.
• Minimum of 1-2 years hands-on experience in digital marketing.
• Strong portfolio of video editing, content creation, and graphic design work.
• Proficiency in tools like Canva, Adobe Premiere Pro, Final Cut, Photoshop, Figma, or similar.
• Proven ability to manage social media pages with measurable results.
• Strong knowledge of SEO best practices, keyword research, and on-page optimization.
• Experience running Google Ads, Meta Ads, and campaign budgeting.
• Excellent communication skills and attention to detail.
• Experience in the tech, travel, or ed-tech sectors is a strong plus.

What We Offer:

• Competitive salary (based on experience)
• Opportunity to work in a fast-growing, impact-driven organisation
• Creative freedom to shape brand presence across digital platforms
• Access to travel discounts and global exposure