Digital Marketer

Responsibilities:

• Run paid advertising campaigns across relevant digital platforms to generate quality leads from prospective buyers and investors.
• Create high-converting ad copy, email newsletters, and WhatsApp marketing messages.
• Coordinate the creation and promotion of property videos and virtual tours on Instagram, Facebook, and other social media platforms.
• Collaborate with the marketing team to execute digital campaigns, webinars, open house promotions, and influencer collaborations.
• Optimize the company website and property listings to improve visibility in local search engine results.
• Send regular newsletters, new property alerts, and marketing updates to nurture existing clients and prospects.
• Qualify and transfer warm leads to the sales team while ensuring marketing activities align with sales objectives.
• Manage and update the company's WordPress website, including property listings, projects, and web pages.
• Set up and manage Google Analytics, Meta Pixel, and campaign tracking tools to measure and optimize marketing performance.

Requirements:

• Minimum of an HND in Marketing, Mass Communication, Business Administration, Digital Media, or a related field.
• Completed NYSC.
• Minimum of 3 years of experience in digital marketing, social media management, or a related role. Experience in the real estate or construction industry is an added advantage.
• Proficiency in Google Ads, Meta Ads Manager, Google Analytics, WordPress, Canva, Microsoft Excel, and email marketing tools.
• Strong copywriting, analytical, communication, and campaign management skills.
• Ability to manage multiple projects, analyze campaign performance, and meet deadlines.
• Candidates residing within the Ajah–Lekki axis are preferred.