Digital Marketer

Responsibilities:

Social Media Management:

• Manage and maintain the content calendar across LinkedIn, X (Twitter), Instagram, Facebook, and TikTok where applicable
• Write, schedule, and publish 5–7 posts per platform weekly
• Manage daily engagement across comments, direct messages, and relevant online conversations
• Conduct monthly performance reviews and adjust content strategy based on analytics and engagement insights

Content Writing & Management:

• Produce 5–8 SEO-optimised articles monthly for the company blog
• Develop content focused on career insights, employer branding, and industry-related topics
• Brief, edit, and coordinate guest or freelance contributors where required
• Maintain strong editorial quality with clear, engaging, and reader-focused content

SEO & Website Growth:

• Execute on-page SEO for all published articles, including keyword optimisation, internal linking, meta descriptions, headings, and image alt texts
• Conduct monthly keyword research aligned with user and employer search intent
• Identify technical SEO issues and coordinate with developers for implementation
• Track keyword rankings and monitor SEO performance trends

Performance Expectations:

• Achieve a minimum of 10% quarter-on-quarter growth in organic website sessions after the first 90 days
• Achieve a minimum of 8% quarter-on-quarter growth in social media followership after the first 90 days

Requirements:

• 2–4 years of experience in a digital marketing role with strong responsibility for social media and content management
• Demonstrable writing portfolio with links to published articles
• Strong working knowledge of Google Analytics 4 (GA4)
• Hands-on experience with SEO tools such as Ahrefs, SEMrush, Ubersuggest, or related platforms
• Excellent written communication and content development skills
• Basic Canva or graphic design skills for social media creatives
• Experience within the recruitment, HR-tech, media, or job platform industry is an added advantage

Work Mode: Hybrid