Digital Marketer

Responsibilities:

• Collaborate with the management team and other key members to develop overarching marketing and communication strategies tailored to the company’s needs.
• Design and execute digital marketing campaigns across multiple platforms, including LinkedIn, Facebook, Instagram, X, the company blog, and newsletters.
• Develop high-level strategies and practical tactics to increase brand awareness and drive lead conversion through digital platforms.
• Create, optimize, and manage content for the company website, social media platforms, and email marketing.
• Monitor and analyze the performance of digital marketing campaigns, adjusting strategies as needed to achieve marketing goals.
• Coordinate with content creators and designers to ensure brand consistency across all digital channels.
• Stay up-to-date with digital marketing trends, tools, and best practices to drive innovation in marketing initiatives.
• Monitor and respond to customer feedback and comments professionally, ensuring a positive brand image always.  
• Provide comprehensive reports as required, to management, recommending necessary adjustments to the digital marketing strategies. 

Requirements:

• Proven experience as a Digital Marketer or similar role with a focus on strategic and tactical execution.
• Strong understanding of digital marketing platforms, including LinkedIn, Instagram, X, and email marketing systems.
• Ability to craft and implement successful digital marketing strategies that drive brand awareness and lead conversion.
• Proficiency in content creation, copywriting, and optimizing content for web and social media platforms.
• Experience with website management and search engine optimization (SEO).
• Strong analytical skills to measure the effectiveness of campaigns and adapt strategies accordingly.
• Excellent communication and collaboration skills.
• Creativity and a passion for staying current with digital marketing trends.