Digital Marketer
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Job summary
The Digital Marketer is responsible for managing and growing the Bank’s digital banking channels, driving customer adoption, increasing digital transaction volumes, and supporting customer acquisition through digital marketing initiatives.
Min Qualification:
HND
Experience Level:
Entry level
Experience Length:
2 years
Language Requirement:
English
Working Hours:
Full Time - 8 to 5
Applicant Location:
Enugu, Nigeria
Job descriptions & requirements
Responsibilities:
Digital Banking & Channels:
- Manage the Bank’s digital banking channels, including Mobile App, USSD, Internet Banking, POS/Agency Banking and Cards.
- Drive customer onboarding, activation and increased usage of digital channels.
- Monitor transaction volumes, failed transactions, channel availability and customer complaints.
- Support the implementation and rollout of new digital banking products and services.
- Identify opportunities to improve customer experience and increase digital transaction revenue.
Digital Marketing & Customer Growth:
- Develop campaigns to promote the Bank’s products and digital services.
- Drive customer acquisition for savings, deposits, loans and digital banking channels.
- Manage the Bank’s social media presence and digital customer engagement.
- Coordinate digital advertising, email, SMS and WhatsApp campaigns.
- Support product launches, promotions and customer awareness programmes.
- Monitor campaign performance, customer acquisition and conversion rates.
Performance & Analytics:
- Track digital channel adoption, transaction volumes and revenue.
- Monitor customer activity and identify opportunities for increased usage.
- Analyse customer complaints and channel performance to identify areas for improvement.
- Prepare periodic Digital Banking performance reports for Management.
- Use data and customer insights to recommend improvements to products and campaigns.
Partnerships & Innovation:
- Identify potential fintech and payment partnerships that can improve the Bank’s digital services.
- Coordinate integrations and digital initiatives with relevant internal departments and service providers.
- Evaluate new technologies and digital financial products relevant to the Bank’s customers.
- Support initiatives that improve financial inclusion and expand the Bank’s digital reach.
Requirements:
- A minimum of 2 years of experience
- A minimum of an HND in a related field
Key Competencies:
- Digital Banking & Electronic Payments
- Mobile, USSD and Internet Banking
- POS & Agency Banking
- Card & Payment Operations
- Customer Acquisition & Digital Marketing
- Digital Product Management
- Vendor & Fintech Relationship Management
- Data Analysis & Performance Reporting
- Customer Experience Management
- Regulatory & Operational Compliance
Please note: The job location is Enugu, and the position does not include accommodation. Applicants who do not currently reside in Enugu will be responsible for all relocation expenses if selected.
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