Digital Marketer

Responsibilities:

• Develop and execute digital marketing and social media strategies aligned with brand and business goals
  
• Plan and create engaging content (photos, videos, Reels, blog posts, newsletters) tailored to different platforms
  
• Manage and optimize paid campaigns (Google Ads, Meta Ads, email marketing) and track performance (CTR, ROAS, conversions)
  
• Monitor and improve SEO/SEM performance to increase visibility and website traffic
  
• Analyze campaign performance using tools like Google Analytics and provide actionable insights
  
• Manage email marketing campaigns and customer engagement initiatives
  
• Track and report on key KPIs such as traffic, conversion rates, and ROI
  
• Collaborate with design and content teams to ensure brand consistency across all channels
  
• Handle community engagement, responding to messages and comments in a brand-appropriate tone
  
• Build and maintain relationships with partners and clients to support business development efforts
  
• Monitor market trends and customer feedback to inform marketing strategies and service improvements
  
• Support public relations and brand campaigns, including media engagement and positioning initiatives

Requirements:

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
  
• 3+ years of experience in social media management, content creation, and digital marketing.
  
• Strong writing, editing, and storytelling skills with an eye for detail and creativity.qeg
  
• Experience with paid ads, SEO/SEM, and analytics tools (Google Analytics, Meta Insights).
  
• Ability to thrive in a fast-paced, dynamic environment and knowledge of conversion rate optimization (CRO)