Digital Marketer

Responsibilities:

• Develop and execute digital marketing strategies aligned with business goals
• Plan, manage, and optimize online advertising campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, TikTok, and YouTube
• Manage the company's social media accounts and online presence
• Create, coordinate, and publish engaging digital content, including posts, blogs, emails, and multimedia materials
• Implement Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies to improve website visibility
• Monitor and analyze website traffic, campaign performance, and user engagement metrics
• Generate leads and support customer acquisition initiatives through digital channels
• Conduct market research and competitor analysis to identify growth opportunities
• Manage email marketing campaigns and customer engagement programs
• Collaborate with content creators, graphic designers, and sales teams to execute marketing campaigns
• Prepare performance reports and provide recommendations for campaign improvements
• Stay updated on emerging digital marketing trends, tools, and best practices

Requirements:

• Minimum of an HND in Marketing or a related field
• Proven years of experience in digital marketing, social media management, or online advertising
• Strong knowledge of SEO, SEM, content marketing, email marketing, and social media marketing
• Experience with digital advertising platforms such as Google Ads, Meta Ads Manager, LinkedIn Ads, or similar tools
• Proficiency in analytics tools such as Google Analytics, Search Console, and social media insights
• Excellent written and verbal communication skills
• Strong analytical, creative, and problem-solving abilities
• Proficiency in Microsoft Office Suite and digital marketing tools