Digital marketer

Responsibilities:

• Develop and implement digital marketing strategies for hospitality, real estate, residence, and commodity businesses.
• Plan, execute, and optimize online campaigns across social media, websites, email, and paid digital platforms.
• Align digital campaigns with company objectives, promotions, and brand standards.
• Create, curate, and manage engaging content (text, images, and videos) for digital platforms.
• Maintain content calendars and ensure timely posting across all channels.
• Work with designers, videographers, and content partners to produce high-quality materials.
• Manage and grow Casalavoro’s social media presence across relevant platforms.
• Engage with audiences, respond to inquiries, and manage online community interactions professionally.
• Monitor trends and adjust content strategy accordingly.
• Manage and update website content to ensure accuracy, relevance, and brand consistency.
• Implement basic SEO strategies to improve search engine visibility and traffic.
• Track website performance and user behavior.
• Monitor and analyze digital campaign performance using analytics tools.
• Prepare periodic performance reports and insights for management.
• Optimize campaigns based on data-driven findings.
• Ensure all digital content aligns with Casalavoro’s corporate image and values.
• Support PR and communications teams during digital reputation or crisis management.

Requirements:

• Bachelor’s degree in marketing (a plus), Communications, Digital Media, or a related field.
• Minimum of 3–5 years of experience in digital marketing or social media management.
• Experience managing digital campaigns across multiple platforms.
• Knowledge of SEO, social media ads, email marketing, and basic analytics.

Skills:

• Strong copywriting and content creation skills.
• Proficiency in digital marketing tools and platforms.
• Analytical mindset with attention to detail.
• Creativity balanced with business judgment.
• Ability to work independently and collaboratively.
• Strong time management and execution discipline.

Personal Attributes:

• Innovative and results-driven.
• Professional, responsive, and accountable.
• Adaptable to a fast-paced, multi-sector organization.
• Strong alignment with Casalavoro’s values of integrity and excellence.
• Growth in digital engagement and reach.