Digital Marketer

Responsibilities:

• Develop and implement effective digital marketing strategies aligned with company objectives.
• Manage the company's social media platforms, including Facebook, Instagram, LinkedIn, TikTok, and X.
• Create and publish engaging content across digital platforms.
• Plan and manage paid advertising campaigns on platforms such as Meta, Google, and LinkedIn.
• Monitor and analyze campaign performance, website traffic, engagement, leads, and conversions.
• Conduct market and audience research to identify customer needs and digital marketing opportunities.
• Develop email marketing campaigns and manage customer mailing lists.
• Optimize website content for search engines (SEO) and improve online visibility.
• Collaborate with the graphic design and content teams to develop marketing materials.
• Track competitors, industry trends, and emerging digital marketing opportunities.
• Generate leads through social media, online advertising, content marketing, and other digital channels.
• Prepare weekly and monthly digital marketing performance reports.
• Test and optimize campaigns, content, and marketing strategies to improve results.
• Manage the company's online reputation and respond to customer engagement where required.
• Stay updated on digital marketing trends, tools, algorithms, and best practices.

Requirements:

• Minimum of an HND in Marketing, Mass Communication, Business Administration, Digital Marketing, or a related field.
• Minimum of 2 years of experience in digital marketing or a related role.
• Strong knowledge of social media marketing and digital advertising platforms.
• Experience with Meta Ads Manager, Google Ads, Google Analytics, and SEO tools.
• Excellent content creation and copywriting skills.
• Strong analytical and data interpretation abilities.
• Proficiency in Canva, Adobe Creative Suite, or other content creation tools is an advantage.
• Good knowledge of email marketing and CRM platforms.
• Strong communication and interpersonal skills.
• Ability to develop creative and engaging marketing campaigns.
• Strong project management and time management skills.
• Ability to analyze campaign performance and make data-driven decisions.
• Creative, proactive, self-motivated, and results-oriented.
• Knowledge of current digital marketing trends and technologies.