Digital Marketer

Responsibilities:

• Develop and execute the company's digital marketing and content strategy.
• Create and manage engaging content across platforms such as Instagram, TikTok, X, Facebook, LinkedIn, Telegram, and WhatsApp.
• Develop content that educates users about cryptocurrency, the company's app, products, and services.
• Plan and maintain a consistent content calendar.
• Create and oversee short-form videos, graphics, educational content, promotional campaigns, and written content.
• Develop campaigns designed to increase app downloads, registrations, active users, and customer engagement.
• Manage the company's social media pages and maintain a consistent brand voice.
• Monitor social media trends, crypto conversations, competitors, and emerging content formats.
• Develop creative campaigns around product launches, promotions, announcements, and company initiatives.
• Work closely with the product, customer support, and business development teams to communicate product features and user benefits effectively.
• Monitor digital marketing performance and provide regular reports on key metrics.
• Track engagement, reach, conversions, app downloads, user acquisition, and other relevant KPIs.
• Test different content and marketing approaches to improve performance.
• Coordinate with designers, video editors, influencers, and other external creatives when required.
• Support influencer and creator marketing campaigns.
• Help grow and manage the company's online community.
• Stay up to date with cryptocurrency, blockchain, fintech, and digital marketing trends.
• Ensure all marketing content is accurate, professional, and aligned with applicable company and regulatory requirements.

Requirements:

• Bachelor's degree/HND in Marketing, Mass Communication, Communications, Business, or a related field.
  
• 1–3 years of experience in digital marketing, content marketing, social media management, or a similar role.
• Demonstrated experience creating and managing social media content.
• Strong understanding of platforms including Instagram, TikTok, X, Facebook, LinkedIn, Telegram, and WhatsApp.
• Strong copywriting and storytelling skills.
• Experience creating or coordinating short-form video content is an advantage.
• Good understanding of digital marketing analytics and performance metrics.
• Ability to use tools such as Canva, CapCut, Meta Business Suite, Google Analytics, or similar platforms.
• Strong understanding of social media trends and audience growth strategies.
• Knowledge of cryptocurrency, blockchain, Web3, fintech, or financial technology is strongly preferred.
• Strong communication and organisational skills.
• Ability to work independently and take ownership of projects.
• Must be comfortable working in a fast-paced environment.

Key Performance Indicators (KPIs)

Performance will be measured based on:

• Social media growth and engagement
• Quality and consistency of content
• App downloads and registrations generated through campaigns
• User acquisition and activation
• Community growth
• Campaign performance and conversion rates
• Website/social media traffic
• Content reach and visibility
• Lead generation and conversion
• Overall digital brand growth