Digital Content & Social Media Specialist

Responsibilities:

Content Creation & Strategy:

• Conceptualise, create, edit, and publish compelling content across multiple digital platforms.
  
• Develop creative content ideas that educate, inform, entertain, and engage our target audience.
  
• Develop and maintain content calendars aligned with the company's marketing and business objectives.
  
• Create content for property showcases, brand campaigns, product features, industry insights, and corporate communications.
• Stay informed about emerging content formats, trends, and digital marketing best practices.

Social Media Management:

• Manage the company's social media platforms from strategy through execution.
• Develop and implement social media strategies to increase brand awareness, grow the audience, and drive engagement.
• Schedule and publish content consistently across relevant platforms.
• Monitor comments, messages, mentions, and community interactions.
• Track social media performance and provide regular reports and recommendations for improvement.
• Identify trends and opportunities to increase the company's visibility and reach.

Graphic Design:

• Independently create high-quality, visually appealing, and on-brand graphics for social media and digital marketing campaigns.
• Design marketing materials, presentations, pitch decks, promotional materials, and other visual assets as required.
• Maintain consistency in the company's visual identity across all digital platforms.
• Translate complex concepts and information into clear, engaging, and visually compelling designs.

Videography & Video Production:

• Handle end-to-end video production, including concept development, filming, editing, and publishing.
• Produce engaging short-form and long-form video content for social media and other digital channels.
• Create videos for property showcases, technology features, educational content, interviews, campaigns, and brand storytelling.
• Edit videos to a high professional standard, incorporating appropriate graphics, transitions, captions, music, and other elements.
• Stay current with emerging video formats and trends, particularly short-form content.

Email Marketing:

• Plan, create, and execute targeted email marketing campaigns and newsletters.
• Develop engaging email copy and visual content designed to generate engagement and conversions.
• Manage email lists and audience segmentation where required.
• Monitor campaign performance and analyse key metrics to improve future campaigns.
• Support lead nurturing and client engagement through effective email communication.

Platforms & Tools:

The successful candidate should be comfortable working with relevant digital platforms and tools, including:

• Social Media: LinkedIn, Instagram, YouTube, TikTok, Facebook, and X.
  
• Design: Adobe Photoshop, Illustrator, InDesign, Canva, and/or Figma.
  
• Video: Adobe Premiere Pro, Final Cut Pro, CapCut, and/or DaVinci Resolve.
  
• Email Marketing: Mailchimp, HubSpot, ActiveCampaign, Constant Contact, or similar platforms.
  
• Social Media Management & Analytics: Meta Business Suite, Buffer, Hootsuite, Sprout Social, Google Analytics, and other relevant analytics or scheduling tools.

Requirements:

• Minimum qualification of a BSC
• 3 years of previous experience in a similar role