Digital Content & Social Media Executive

Responsibilities:

Content Creation & Videography:

• Create high-quality original video content featuring Kriscasa's solar products, installations, completed projects, warehouse activities, team activities, and company initiatives.
• Produce professional short-form videos suitable for Instagram, Facebook, TikTok, YouTube, and other digital platforms.
• Use professional smartphone or camera equipment to capture visually appealing and engaging footage.
• Develop strong video hooks and creative concepts designed to capture attention and encourage audience engagement.
• Plan and execute video shoots independently while maintaining high production standards.
• Capture behind-the-scenes, educational, promotional, testimonial, product, and project-based content.
• Adapt content ideas to current social media trends while maintaining Kriscasa's professional brand identity.

Video Editing & Post-Production:

• Edit short-form videos professionally for social media platforms.
• Apply appropriate cuts, transitions, captions, music, sound effects, text overlays, and other editing elements where necessary.
• Ensure videos are visually engaging, well-paced, and optimized for their intended platforms.
• Complete editing and deliver content within agreed timelines.
• Maintain consistency in video quality, presentation, tone, and branding.
• Make necessary revisions based on feedback from management.

Photography & Graphic Content:

• Take high-quality product, project, installation, team, and company photographs.
• Create supporting image and graphic content for social media and digital marketing purposes.
• Apply basic graphic design principles to create professional social media visuals.
• Ensure all visual content follows Kriscasa's branding and presentation standards.

Content Planning & Social Media Management:

• Develop weekly and monthly content plans aligned with company activities, products, projects, and marketing objectives.
• Manage and publish content consistently across Instagram, Facebook, TikTok, YouTube, Google Business Profile, LinkedIn, and X (Twitter).
• Create regular Stories, business updates, project updates, and other timely social media content.
• Write engaging captions, headlines, hooks, and calls-to-action appropriate for each platform.
• Adapt content appropriately to suit the format, audience, and requirements of each social media platform.
• Maintain an organized content calendar and ensure agreed content schedules are followed.
• Monitor published content and respond appropriately to relevant audience interactions where required.

Digital Marketing & Advertising Content:

• Create visual and video content suitable for Meta advertising campaigns.
• Develop creative variations of promotional content for different campaigns, products, and audiences.
• Work with management to translate marketing objectives into engaging digital content.
• Ensure advertising content is clear, visually appealing, and aligned with Kriscasa's brand and commercial objectives.

Analytics & Audience Growth:

• Monitor social media performance and content analytics across relevant platforms.
• Track engagement, reach, views, audience growth, and other relevant performance indicators.
• Identify content formats and topics that perform well and recommend opportunities for improvement.
• Use insights from analytics to improve future content planning and creative direction.
• Support organic audience growth through consistent, relevant, and engaging content.

Content Deliverables

The successful candidate will be expected to deliver:

• Minimum of 4 quality original videos per week.
• Supporting image and graphic content.
• Regular Stories and business updates.
• Weekly and monthly content planning.
• Timely editing and publishing of content.
• Consistent and professional Kriscasa branding across all content.
• Platform-appropriate adaptation of content for Instagram, Facebook, TikTok, YouTube, Google Business Profile, LinkedIn, and X (Twitter).

Project & Field Content:

• Attend selected installations, project sites, and company activities where content capture is required. 
• Be flexible when important installations or projects need to be filmed outside the regular working schedule.
• Coordinate professionally with project teams and relevant personnel while capturing content.
• Kriscasa will provide transportation to selected project locations.

Requirements:

• Bachelor's Degree, HND, OND, or relevant professional training in Mass Communication, Marketing, Digital Marketing, Media, Communications, Creative Arts, or a related field is an advantage.
• Demonstrable practical experience in videography, video editing, content creation, photography, or social media management.
• Strong proficiency in professional smartphone and/or camera videography.
• Strong practical knowledge of short-form video editing.
• Ability to create strong hooks and engaging video concepts.
• Basic graphic design and product photography skills.
• Ability to write engaging captions and effective calls-to-action.
• Good understanding of social media platforms and content formats.
• Familiarity with Meta advertising content and creative requirements.
• Understanding of social media analytics and organic audience growth.
• Good knowledge of Instagram, Facebook, TikTok, YouTube, Google Business Profile, LinkedIn, and X (Twitter).
• Strong creative sense with good attention to visual quality and detail.
• Ability to work independently, meet deadlines, and consistently deliver agreed content.
• Candidates should preferably reside in Abuja, FCT.

Skills & Competencies:

• Strong videography and video-editing skills.
• Excellent creative storytelling ability.
• Strong understanding of social media content.
• Ability to develop attention-grabbing hooks.
• Good photography and visual composition skills.
• Basic graphic design skills.
• Strong content planning and organizational skills.
• Excellent written and verbal communication skills.
• Good understanding of social media trends.
• Ability to analyze content performance and apply insights.
• Strong attention to detail and consistency.
• Ability to work under deadlines and deliver content promptly.
• Ability to take initiative and work with minimal supervision.
• Good teamwork and interpersonal skills.
• Strong understanding of branding and visual presentation.

Desired Qualities:

• Highly creative and visually driven.
• Hands-on and practical rather than purely theoretical.
• Passionate about video
• Photography and digital content.
• Proactive and constantly looking for new content opportunities.
• Detail-oriented and committed to quality.
• Reliable and consistent with content delivery.
• Comfortable working on-site and at project locations.
• Flexible when important projects or installations require content capture.
• Able to take constructive feedback and improve content accordingly.
• Professional, organized, and responsible.
• Interested in growing a brand through high-quality and consistent digital content.

Compensation:

• Remuneration: NGN 200,000 Monthly
• Performance Bonus: Up to NGN 20,000 monthly.