Digital & Community Strategist

📍 Nigeria, Kenya, or South Africa

🕒 Contract Role | Remote/Hybrid

Reports to: CEO and Senior staff

About DEO Media

Deo Media Limited is a through-the-line creative production and digital agency working across film, television, branded content, publishing, entertainment, fintech, and culture-led campaigns across Africa.

We create work that moves people — combining storytelling, strategy, culture, and digital execution to build brands and campaigns with real audience impact.

We are looking for a Senior Digital & Community Strategist to lead the thinking, storytelling, and digital growth across major campaigns and selected DEO brand accounts.

This is for someone who understands platforms deeply, thinks strategically about audience behaviour, and knows how to turn cultural relevance into sustained engagement.

What You’ll DoContent & Social Strategy

• Develop and maintain the full social content framework across Instagram, TikTok, LinkedIn, X, and Facebook

• Shape platform-specific strategy across campaign phases — teaser, launch, sustain, and amplification

• Write and edit compelling campaign copy including captions, brand stories, partner content, and campaign updates

• Manage scheduling and publishing workflows via Hootsuite

• Monitor platform trends, audience shifts, and algorithm changes to continuously improve performance

• Apply the same strategic rigour across other DEO brand accounts within entertainment, fintech, and nonprofit sectors

Newsletter & Audience Engagement

• Own the newsletter strategy end-to-end — writing, segmentation, scheduling, and reporting

• Build and maintain audience segments across partners, diaspora communities, supporters, and trade audiences

• Create newsletter content that sustains momentum between campaign peaks and converts passive audiences into active communities

• Track and improve open rates, click-through rates, and list health through ongoing optimisation

Online PR & Partner Amplification

• Coordinate online PR and earned digital storytelling opportunities

• Manage partner amplification and collaborative content rollouts

• Monitor media and social conversations around campaigns and DEO brands

• Identify cultural moments, internet trends, and emerging conversations the brand can authentically join

Community Leadership

• Define community tone, engagement principles, moderation standards, and participation guidelines

• Direct and oversee the Community & Research Executive

• Review user-generated content and resharing decisions

• Ensure community engagement across all DEO accounts reflects brand voice accurately and consistently

Performance & Reporting

• Collaborate closely with the Paid Media Manager to align organic and paid strategy across accounts

• Contribute to client presentations, reporting, and strategic recommendations

• Feed audience insights, story opportunities, and content intelligence into wider campaign strategy

• Produce clear, insight-led monthly performance reports

What We’re Looking ForExperience & Skills

• 5–8 years in digital strategy, social media, content marketing, or campaign communications

• Proven experience leading multi-platform digital strategy across African or diaspora-facing audiences

• Exceptional writing ability — from newsletter editorials to short-form social copy

• Experience building and growing newsletter channels from the ground up

• Deep understanding of Instagram, TikTok, LinkedIn, X, and Facebook beyond execution — including platform behaviour and audience psychology

• Experience managing or mentoring junior team members

• Comfortable presenting strategic recommendations to clients and stakeholders

• Strong understanding of how organic content and paid media work together

• Experience in online PR, earned media, or digital storytelling campaigns

Cultural Fit

• Deep understanding of African internet culture and audience nuance

• Curious, proactive, and strategically minded

• Comfortable working independently within distributed teams

• Obsessed with digital culture, platform behaviour, and what makes people engage online

Tools You Should Know

• Hootsuite, Sprout Social, Buffer, or equivalent

• Mailchimp, Beehiiv, or similar email platforms

• Meta Business Suite, TikTok Business Center, LinkedIn Analytics

• Google Analytics

• Canva or equivalent creative collaboration tools

Bonus Points

• Experience working on viral or participation-led campaigns

• Existing creator, media, or influencer relationships across African markets

• Additional African language proficiency

• Familiarity with SEO fundamentals for digital editorial content

What This Role Is Not

This is not a posting-and-reporting role.

You are here to think strategically, shape narrative, identify opportunities before they happen, and build digital momentum that moves audiences.

If you wait for briefs before you start thinking, this role is probably not for you.

• If you see a cultural moment and instinctively know how the brand should respond — you’ll thrive here.

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