Digital and Product Marketer

Responsibilities:

• Lead SEO strategies: Drive organic growth through on-page and off-page optimisation, keyword research, and content strategies to increase search visibility and improve search engine rankings.
• Develop and execute digital advertising campaigns: From paid search to display advertising and social media ads, you will be responsible for setting up, managing, and optimising digital campaigns to ensure maximum ROI.
• Leverage email marketing: Create and manage targeted, segmented email campaigns to nurture leads, re-engage past customers, and retain loyal audiences.
• Data-driven decision making: Use data from web analytics (Google Analytics, SEMrush, etc.) to continuously refine digital marketing strategies, measure campaign success, and optimise future initiatives.
• Customer segmentation and targeting: Use customer data and digital tools to segment audiences for precise targeting and personalised messaging across digital channels.
• Optimise digital channels: Continuously improve digital assets like website landing pages, product pages, and eCommerce flows to enhance conversion rates and drive sales.
• Collaborate with cross-functional teams: Work closely with product, design, and tech teams to ensure digital marketing strategies align with product launches and company objectives.
• Analyse and report performance: Create performance reports and actionable insights based on KPIs such as conversion rates, traffic growth, ROI, and customer lifetime value.
• Test and iterate: Conduct A/B tests and experiments across digital campaigns, landing pages, and email flows to improve performance continuously.
• Stay ahead of trends: Keep up-to-date with the latest digital marketing trends, tools, and technologies to ensure the company remains at the cutting edge of digital marketing.

Requirements:

• At least 4 years of experience in digital marketing, product marketing, or eCommerce, with a solid focus on SEO, targeting, email, and data analytics.
• A digital-native, always looking for new ways to optimise and experiment using the latest tools in SEO, email, and analytics.
• Data-driven, with a strong ability to pull insights from analytics tools and use them to inform decisions that drive performance.
• Thrive on detail, but you’re also a big-picture thinker who can tie digital strategy to tangible business outcomes.
• Proactive in driving campaign strategy, able to juggle multiple digital campaigns at once while delivering on KPIs.
• Have experience using a range of digital marketing tools (Google Analytics, SEMrush, Moz, HubSpot, etc.) and know how to use them to drive real growth.
• Believe in the power of personalisation and targeting, tailoring digital experiences to meet customer needs and maximise engagement.
• Always optimising and testing, whether it’s SEO keywords, digital ads, or email subject lines.

Location: Ikeja, Lagos

Remuneration: NGN 400,000

We are redefining how products connect with people. If you're a strategic thinker with a passion for digital marketing and product storytelling, we'd love to have you on board!