Digital and Communications Marketing Manager( Diagnostics Centre)
London Professional Training Centre
Marketing & Communications
Healthcare
NGN
150,000 - 250,000
New
3 weeks ago
Job Summary
The Digital Marketer will be responsible for developing, implementing, and managing marketing campaigns that promote the diagnostic center's services. This role requires a deep understanding of digital marketing strategies and the ability to drive patient engagement and growth through various online channels.
- Minimum Qualification: Degree
- Experience Level: Senior level
- Experience Length: 5 years
Job Description/Requirements
Responsibilities:
- Develop and execute comprehensive digital marketing strategies to promote the diagnostic center's services and enhance its online presence.
- Analyze market trends and identify target audiences to tailor marketing campaigns effectively.
- Set specific digital marketing goals aligned with the broader marketing strategy.
- Create, curate, and manage engaging content for the diagnostic center's website, blog, social media, and other digital platforms.
- Collaborate with medical professionals to generate informative and accurate content related to diagnostic services.
- Ensure all content aligns with the center's brand voice and adheres to regulatory and compliance standards.
- Develop and implement a social media strategy to increase the diagnostic center's visibility and engagement across platforms such as Facebook, Instagram, LinkedIn, and Twitter.
- Monitor and respond to patient inquiries and feedback on social media.
- Analyze social media metrics to measure the effectiveness of campaigns and adjust strategies as needed.
- Enhance the patient journey by optimizing digital touchpoints, including the website, appointment scheduling systems, and patient portals.
- Implement strategies to improve online reviews and patient testimonials.
- Foster positive relationships with patients through personalized and effective digital communication.
- Plan and execute online advertising campaigns on platforms such as Google Ads, social media, and healthcare directories.
- Manage advertising budgets and ensure a high return on investment (ROI) for all campaigns.
- Develop promotional materials and digital assets to support marketing campaign
Benefits:
- HMO, Commission based on sales of medical equipment's
- 13th month salary
- Monthly commission on income generated.
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