Customer Acquisition & Retention Manager
Job summary
The Customer Acquisition and Retention Manager will be responsible for driving customer retention, managing engagement initiatives, and acquiring new customers through strategic outreach. If driving customer conversations leading to acquiring customers through strategic outreach (e.g., cold calling, sales, engaging with customers & directly acquiring business-to-business sales for corporate bookings), and design of programs leading to retention is your forte. You should be on the lookout for this opportunity.
Job descriptions & requirements
Responsibilities:
Customer Service Support:
- Develop and implement strategies to increase customer loyalty and reduce churn.
- Design personalized retention campaigns, including loyalty programs, email nurturing, and targeted promotions
- Monitor customer satisfaction metrics and address pain points to enhance loyalty.
- Design cheap tests that will get us data to make decisions.
- Manage customer interaction by responding to customer messages and inquiries to learn more about customers and build a relationship with the customers that lead to conversion.
Customer Acquisition:
- Identify and pursue new customer segments through cold calling, networking, event-based outreach, and marketing campaigns.
- Develop and execute creative acquisition campaigns to drive sign-ups and bookings.
- Grow business-to-corporate booking volumes for all our services.
Customer Behavior Analysis:
- Analyze customer data to identify patterns, trends, and anomalies in booking behavior, preferences, and engagement.
- Use CRM tools and analytics platforms (e.g., Google Analytics) to generate actionable insights.
- Recommend data-driven strategies to optimize customer acquisition and retention efforts.
Cross-Functional Collaboration:
- Work closely with marketing, sales, and product teams to align customer success initiatives with company goals.
- Provide feedback to product teams based on customer insights to improve customer experience and solve pains.
Requirements:
- Proven experience as a customer service professional, working in travel, hospitality, or a related field.
- Experience with B2B sales, closing sales with organizations.
- Must have a strong background in sales, as you will majorly interact with people.
- Good data analytical skills.
- Team player
- Collaborative
- Ability to design sales structure and modify existing systems to generate results.
- Familiar with tools such as Google Analytics, Excel, and CRM tools.
- Problem-solving
- Leadership skills
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