Responsibilities:

Lead and execute customer acquisition strategies to generate high-quality leads and increase conversion rates.
Design, implement, and optimise multi-channel marketing campaigns (digital and offline) to drive business growth.
Identify and explore new market opportunities, customer segments, and acquisition channels to expand reach.
Manage and optimise digital marketing platforms, including social media, email marketing, paid ads, and SEO/SEM, to maximise ROI.
Track, analyse, and report on campaign performance, using data insights to continuously improve lead generation and conversion outcomes.
Collaborate closely with the sales team to align marketing efforts with revenue targets and ensure seamless lead handover and follow-up.
Develop and maintain lead generation funnels, ensuring efficient nurturing and conversion of prospects into customers.
Conduct market research and competitor analysis to inform campaign strategies and positioning.
Test and implement innovative marketing ideas, tools, and growth strategies to improve acquisition performance.
Monitor industry trends and customer behaviour to adapt strategies and stay ahead of market changes.
Ensure consistent brand messaging and communication across all marketing campaigns and channels.
Set, track, and achieve agreed performance targets related to lead generation, conversion rates, and revenue growth.

Requirements: