CRM Specialist

Responsibilties:

• Develop and execute CRM strategies across the customer lifecycle, from acquisition and activation to retention and re-engagement.
• Manage customer segmentation, targeting and personalised communication campaigns.
• Create and optimise automated customer journeys, campaigns and lifecycle communications.
• Analyse customer behaviour and campaign performance to identify opportunities for engagement, retention and revenue growth.
• Work closely with marketing, product and commercial teams to improve customer experience and lifecycle performance.
• Monitor CRM KPIs and provide actionable insights and recommendations based on data.
• Support promotional, retention and reactivation campaigns relevant to sports betting customers.

Requirements:

• Minimum of 3 years' experience in CRM, customer retention, lifecycle marketing or a closely related role.
• Bachelor's degree in marketing, business administration, statistics, computer science or a related field.
• Hands-on experience using CRM tools/platforms for customer engagement, retention, lifecycle marketing or related activities.
• Strong knowledge of sports betting and/or online gaming, including familiarity with customer behaviour, promotions, retention and engagement dynamics.
• Experience with customer segmentation and marketing automation.
• Strong analytical and problem-solving skills, with the ability to translate customer data into actionable insights.
• Experience with Google Analytics 360 (GA360) is an advantage.
• Experience with Optimove or similar CRM/lifecycle marketing platforms is highly desirable.

Preferred Industry Experience:

• Experience in sports betting, online gaming, fintech, e-commerce or another high-volume, customer-lifecycle-driven industry is highly preferred. Sports betting knowledge, however, is a key selection criterion for this role.

What We Are Looking For:

• We are looking for a data-driven CRM professional who understands how to use customer data, segmentation, automation and personalised communication to influence customer engagement and retention.
• You should be comfortable working in a fast-paced environment and be able to demonstrate measurable results from previous CRM or lifecycle campaigns.