Creative Marketing & Lead Generation Specialist

Responsibilities:

• Develop and execute creative content strategies across relevant social media platforms; create, post, and manage content while monitoring engagement and adapting strategies based on performance.
• Own lead generation and sales activities, including prospecting, making sales calls, follow-ups, pipeline management, sales funnels, and achieving revenue targets.
• Identify new business opportunities, potential revenue streams, partnerships, collaborations, and growth opportunities.
• Plan and execute digital marketing campaigns, including paid advertising, email marketing, influencer marketing, partnerships, and collaborations.
• Create and coordinate marketing materials, including graphics and other visual content, to support campaigns and business objectives.
• Manage community engagement by responding to comments, enquiries, and prospects and maintaining strong audience relationships.
• Support people management, training, performance monitoring, culture development, and the implementation of effective systems and processes.
• Monitor business activities and ensure agreed plans, priorities, and deliverables are executed on schedule.
• Provide accountability and execution support to the business owner, including managing priorities, following up on commitments, and ensuring key actions are completed.
• Coordinate PR, corporate communications, events, partnerships, and external stakeholder engagement.
• Track marketing and sales performance, analyse what is working, and continuously improve strategies to drive growth.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 2–4 years of experience in marketing, business development, sales, lead generation, or a similar growth-focused role.
• Strong content creation and social media management skills.
• Proven ability to generate leads, convert prospects, and drive sales.
• Experience with digital advertising, email marketing, influencer marketing, partnerships, and PR.
• Basic graphic design skills and familiarity with tools such as Canva.
• Strong communication, negotiation, and relationship management skills.
• Highly organised, proactive, target-driven, and comfortable taking ownership.
• Ability to work independently, manage multiple priorities, and drive execution without constant supervision.

Key Performance Indicators (KPIs):

• Growth in qualified leads and sales pipeline.
• Achievement of monthly sales and revenue targets.
• Social media growth, engagement, and content performance.
• Conversion rate from leads to customers.
• Successful execution of marketing campaigns, events, and partnerships.
• Number and quality of new business opportunities generated.
• Timely execution of agreed business priorities and deliverables.
• Effectiveness of systems, people management, and performance monitoring.