Content and Social Media Strategist

Responsibilities:

• Develop strong content ideas, hooks, and creative concepts.
• Manage content strategy across Instagram, TikTok, YouTube, X, and LinkedIn.
• Research trends, competitors, and audience behaviour. 
• Create scripts, captions, and creative briefs. 
• Direct and collaborate with the video editor.
• Plan content for products, campaigns, launches, and promotions.
• Manage the content calendar and publishing schedule.
• Analyze performance and continuously improve the strategy.
• Identify opportunities to turn everyday business activities into engaging content.
• Set up Instagram and TikTok Shop 
• Create content that converts

Requirements:

• Minimum of a BSC qualification
• Minimum of 3 years of experience in a similar role

KPIs:

• Organic reach and audience growth.
• High-performing/breakout content.
• Video views and watch time.
• Shares, saves, and engagement.
• Website traffic and enquiries. 
• Social-media-driven sales and conversions.
• Consistent delivery of strong content ideas.

What Success Looks Like:

• Strong organic reach and audience growth.
• Consistent high-performing and breakout content.
• Increased views, watch time, shares, and meaningful engagement.
• Increased enquiries, website traffic, and social-media-driven sales.
• Strong campaign and product-launch performance.

The Kind of Person We’re Hoping to Meet: Creative. Strategic. Proactive. Trend-aware. Commercially minded. Someone who constantly thinks about how to turn products, customers, and everyday business activities into content people will want to watch, share, and talk about.