Copy Writer

Responsibilities:

• Interpret creative briefs from strategists and planners to develop campaign ideas and messaging
• Write clear, persuasive, and original copy for advertising campaigns across multiple platforms (print, digital, social media, radio, TV, and outdoor)
• Collaborate with art directors, designers, and brand strategists to create integrated campaign concepts
• Develop headlines, taglines, scripts, and body copy that align with brand tone and objectives
• Conduct research to understand target audiences, market trends, and competitors
• Present creative concepts and copy ideas to internal teams and clients
• Revise and refine copy based on feedback from creative directors or clients
• Ensure consistency of brand voice across all communication materials
• Meet tight deadlines while maintaining high creative standards

Requirements:

• Excellent writing, editing, and storytelling skills
• Strong creativity and conceptual thinking
• Ability to simplify complex ideas into clear messaging
• Good understanding of branding and advertising principles
• Strong teamwork and communication skills
• Ability to work under pressure and manage multiple projects
• Attention to detail and grammar accuracy
• Bachelor’s degree in Mass Communication, Marketing, English, Journalism, or related field (preferred)
• Proven experience working as a copywriter in an advertising or creative agency
• Portfolio of advertising copy and campaign work