Content Strategist/Content Creator

Responsibilities:

• Content Planning and Strategy
• Develop content ideas that align with the brand's goals.
• Create weekly and monthly content plans.
• Research trending topics, sounds, and content ideas that are relevant to the brand.
• Understand the brand's target audience and create content that speaks to them.
• Plan content for platforms such as Instagram, TikTok, Facebook and other relevant platforms.

Content Creation:

• Create engaging content for the brand's social media pages.
• Develop creative ideas for videos, pictures, reels, carousels, and stories.
• Write simple and catchy captions for social media posts.
• Create content that informs, educates, entertains, and promotes the brand.
• Be involved in content shoots and video creation when needed.
• Work with the design and video editing team to bring content ideas to life.

Social Media Management:

• Ensure content is posted consistently according to the content calendar.
• Monitor social media pages and keep up with trends.
• Pay attention to comments, shares, likes, and other forms of engagement.
• Suggest new ways to improve the brand's online presence.
• Ensure that all content follows the brand's tone and identity.

Research and Creativity:

• Study competitors and identify content opportunities.
• Keep up with current social media trends and changes.
• Bring fresh and creative ideas that can make the brand stand out.
• Think of new ways to communicate the brand's message and attract potential customers.
• Content Performance and Reporting
• Monitor the performance of published content.
• Identify the type of content that performs best.
• Track growth, engagement, reach, and audience response.
• Suggest improvements based on content performance.

Requirements:

• Must have experience in content creation and social media strategy.
• Must be creative and able to come up with fresh content ideas.
• Must have good writing and communication skills.
• Must understand how Instagram, TikTok, Facebook, and other social media platforms work.
• Must know how to create engaging captions and write simple, interesting content.
• Must be familiar with content planning and scheduling.
• Must understand social media trends and how to use them appropriately.
• Must be organised and able to meet deadlines.
• Must be able to work independently and also with a team.
• Knowledge of Canva, CapCut, or other content creation tools is an added advantage.
• Previous experience working with a brand or business is an added advantage.

The Ideal Candidate

We are looking for someone:

• who Is naturally creative and full of ideas.
• Understands what makes people stop scrolling and pay attention to content.
• Can turn simple ideas into interesting content.
• Is not afraid to suggest new ideas.
• Pays attention to details.
• Is passionate about social media and digital content.
• Takes responsibility and is serious about their work.
• Can work with little supervision and deliver good results.

What We Expect

The successful candidate is expected to:

• Come up with fresh content ideas regularly.
• Maintain a consistent content plan.
• Create content that attracts the right audience.
• Help improve the brand's visibility and engagement online.
• Meet agreed deadlines.
• Bring creativity, commitment, and professionalism to the team.