Social Media Manager

Responsibilities:

• Develop and execute a clear social media and content strategy for Arahaus.
• Plan and maintain a consistent social media content calendar.
• Create engaging content for platforms such as Instagram, TikTok, Facebook, and LinkedIn.
• Develop creative concepts, captions, campaigns, and content ideas that align with Arahaus' brand.
• Design social media graphics and promotional materials using Canva.
• Create and edit short-form videos, reels, and other social content using CapCut.
• Repurpose existing graphic design projects and client work into engaging social media content.
• Stay up to date with social media trends, formats, sounds, creative styles, and content strategies.
• Write compelling captions and develop content that encourages engagement and enquiries.
• Monitor social media performance and provide regular insights and recommendations for improvement.
• Track relevant metrics such as reach, engagement, follower growth, views, and conversions.
• Research competitors and identify opportunities for Arahaus to stand out online.
• Collaborate with the design team to ensure that all content is visually consistent with the Arahaus brand.
• Assist with creative campaigns, promotions, and other marketing initiatives.
• Manage the day-to-day posting and scheduling of content across relevant platforms.

Requirements:

• Minimum of 2 years of professional experience in social media management, content creation, digital marketing, or a related role.
• A verifiable portfolio demonstrating previous social media, content creation, and/or digital marketing work.
• Strong knowledge of Canva and the ability to create professional, engaging social media designs.
• Good working knowledge of CapCut or similar video-editing tools.
• Strong understanding of social media platforms, particularly Instagram, TikTok and Facebook.
• Ability to develop a content strategy rather than simply create and post content.
• Strong copywriting and communication skills.
• Good understanding of social media trends and audience behaviour.
• Strong visual sense and attention to detail.
• Ability to work independently, manage deadlines, and take initiative.
• Creativity, resourcefulness, and willingness to experiment with new content ideas.
• Must be based in Lagos.