Content Marketing & Creative Specialist

Responsibilities:

• Translate the goals of each brand into practical content ideas and plans.
• Plan weekly and monthly content schedules and ensure they are maintained.
• Establish recurring content themes and pillars that give each brand a clear voice and direction.
• Develop ideas for campaigns, launches, promotions, events, collaborations, and other marketing activities.
• Keep up with relevant social, cultural, consumer, and industry trends and identify ideas that could work for our brands.
• Look for opportunities where content can contribute to awareness, engagement, enquiries, bookings, sales, and customer retention.

Making the Content

You will be expected to be comfortable getting involved in production rather than simply managing it.

This includes:

• Planning and producing content for Instagram, TikTok, and other appropriate platforms.
• Shooting and editing Reels, TikToks, Stories, promotional videos, educational content, and behind-the-scenes material.
• Taking and producing photography for the brands.
• Creating graphics, carousels, promotional designs, campaign materials, announcements, and other digital assets.
• Adapting creative ideas for different platforms, formats, and audiences.
• Working with photographers, videographers, influencers, creators, and other external partners when additional support is required.

Writing & Brand Communication

The person in this role will also be responsible for the written side of the content.

You will:

• Write captions, campaign messaging, promotional copy, educational content, and other marketing materials.
• Communicate the products, services, positioning, and value of each brand clearly.
• Develop content that reflects the appropriate personality and tone of each brand.
• Ensure written materials are accurate, engaging, clear, and consistent.

Managing Our Digital Presence

• Keep social media content organised and published according to the agreed schedule.
• Manage day-to-day publishing across relevant platforms.
• Monitor comments, mentions, tags, and conversations relevant to the brands.
• Support meaningful interaction with audiences and help grow engaged online communities.
• Identify suitable opportunities to work with creators, influencers, brands, and relevant communities.

Supporting Campaigns & Activations

• From time to time, you will take an active role in content surrounding:
• New product or service launches.
• Memberships and promotional offers.
• Events and brand activations.
• Collaborations and partnerships.
• Photoshoots and other marketing initiatives.

Using Data to Improve Content

Creating content is only part of the role. You will also be expected to understand how the content performs.

• You will monitor relevant metrics such as reach, engagement, audience growth, traffic, enquiries, bookings, and campaign results.
• You should be able to identify what the numbers are telling you, recognise patterns, and use those findings to make future content more effective.
• Regular performance updates and recommendations will also be required.

Requirements:

• Experience in content marketing, digital marketing, social media, creative production, or a similar role.
• A strong portfolio showing work you have personally created.
• Ability to produce quality visual content, including graphics, photography, and short-form video.
• Strong filming and video-editing skills, particularly for social media.
• Good copywriting and storytelling ability.
• A strong understanding of Instagram, TikTok, and other relevant digital platforms.
• A good eye for design, composition, typography, aesthetics, and visual storytelling.
• Ability to take an idea from the initial concept through to the finished piece of content.
• Understanding of branding, digital marketing, social media trends, and content strategy.
• Commercial awareness and an understanding of how marketing content contributes to business objectives.
• Strong organisation and the ability to handle several brands, projects, and deadlines at once.
• Ability to work independently while also working effectively with different teams.
• Strong attention to detail and high standards for both written and visual work.
• Comfortable in a fast-moving, hands-on working environment.
• Proficiency in tools such as Canva, Adobe Creative Suite, CapCut, or similar creative software.
• Familiarity with social media analytics and reporting platforms.

Additional Experience We Value:

• Experience in any of the following would be an advantage:
• Beauty, wellness, fitness, fashion, lifestyle, hospitality, or other consumer-facing businesses.
• Managing more than one brand or social media account.
• Photography and broader content production.
• Paid or organic social media campaigns.