Content Creator
Job summary
We are looking for a creative, energetic, and results-driven Content Creator to develop engaging and high-quality content across social media and digital platforms.
Job descriptions & requirements
Responsibilities:
- Develop creative and engaging content ideas for social media and digital platforms.
- Create short-form videos for Instagram, TikTok, Facebook, YouTube and other relevant platforms.
- Plan, shoot, edit and publish high-quality video content.
- Develop content calendars and ensure timely delivery of scheduled content.
- Write engaging captions, scripts, headlines and other social media copy.
- Take and edit photographs and product images where required.
- Work closely with the marketing and sales teams to develop promotional content.
- Create content that communicates the company's products, services and brand message effectively.
- Monitor social media trends and identify opportunities for relevant and timely content.
- Participate in photoshoots, product demonstrations, interviews and promotional campaigns.
- Repurpose existing content into different formats for various platforms.
- Monitor content performance, engagement and audience response.
- Provide regular reports on content performance and recommend improvements.
- Maintain consistency in the company's visual identity, tone and messaging.
- Stay updated on emerging social media trends, content formats, editing tools and digital marketing practices.
- Support campaigns, product launches, events and other marketing activities.
- Collaborate with designers, photographers, influencers and other creative professionals when required.
Requirements:
- OND, HND or Bachelor's Degree in Mass Communication, Marketing, Communications, Journalism, Public Relations, Media Studies, Creative Arts or a related field.
- 1–3 years of proven experience as a Content Creator, Social Media Content Creator, Digital Content Specialist or similar role.
- Strong portfolio demonstrating previous content creation work.
- Practical experience creating short-form video content.
- Good knowledge of social media platforms, especially Instagram, TikTok, Facebook and YouTube.
- Experience with video editing and basic graphic design.
- Ability to develop creative concepts from brief to final content.
- Strong understanding of current social media trends.
- Good writing, storytelling and communication skills.
- Ability to work independently and meet deadlines.
- Must be creative, proactive and comfortable appearing on camera when required.
- Experience with product photography, lighting and basic filming equipment is an advantage.
Required Skills:
- Content Creation
- Video content creation
- Photography
- Script writing
- Storytelling
- Content planning
- Creative concept development
- Social media content production
Technical Skills:
- Video editing
- Basic graphic design
- Mobile photography/videography
- Social media management
- Content scheduling
- Basic analytics and performance reporting
Recommended Tools
Candidates should be comfortable using some of the following:
- CapCut
- Canva
- Adobe Premiere Pro
- Adobe Photoshop
- Adobe Illustrator
- InShot
- VN Video Editor
- Meta Business Suite
- TikTok Creator tools
- YouTube Studio
Soft Skills:
- Creativity
- Excellent communication
- Strong attention to detail
- Time management
- Teamwork
- Adaptability
- Problem-solving
- Confidence
- Initiative
- Ability to work under pressure
- Strong understanding of audience behaviour
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