Content & Creative Strategist

Responsibilities:

• Develop and execute content strategies aligned with brand goals and audience needs.
• Plan content calendars, campaigns, and content themes across digital platforms.
• Design engaging social media creatives, presentations, mood boards, and branded assets
• Create graphics, visual content, and marketing materials that maintain brand consistency.
• Collaborate with internal teams to develop creative concepts and campaign ideas.
• Conduct trend research and identify opportunities to improve content performance and engagement.
• Ensure all content and creative assets adhere to brand guidelines and visual standards.
• Support branding initiatives and contribute innovative ideas to enhance brand visibility.
• Utilize AI tools and emerging technologies to streamline content creation and creative processes.

Requirements:

• 2–4 years of experience in content strategy, graphic design, branding, or digital marketing.
• Proficiency in Canva, Adobe Photoshop, Illustrator, and other relevant design tools.
• Experience with video editing tools such as CapCut, InShot, or Adobe Premiere Pro is an added advantage.
• Strong visual storytelling, content ideation, and creative problem-solving skills.
• Excellent understanding of branding, aesthetics, and visual communication.
• Ability to create compelling content that resonates with target audiences.
• Familiarity with social media trends, platform algorithms, and content best practices.
• Working knowledge of AI tools and their application in content creation and design workflows.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Excellent communication and collaboration skills.
• Portfolio or sample work showcasing content strategy and design projects is required.
• Experience in fashion, lifestyle, beauty, or related industries is an added advantage.