Content & Creative Lead

Responsibilities:

• Develop and manage the AiBiz content strategy across Instagram, Facebook, LinkedIn, TikTok and other relevant channels.
• Define AiBiz's target customer segments, priority industries and ideal customer profiles.
• Develop and maintain the brand positioning, value proposition, messaging framework and brand voice.
• Translate AiBiz features into clear customer benefits, business outcomes and use cases.
• Develop competitive positioning and identify opportunities to differentiate AiBiz in the market.
• Create messaging for campaigns, website pages, product launches and sales materials.
• Create content pillars and monthly/quarterly content calendars aligned with business objectives.
• Develop Reels, short-form videos, carousels, educational posts, customer stories, product demonstrations and thought-leadership content.
• Write compelling hooks, captions, scripts and campaign copy.
• Direct or produce basic photography and video content and coordinate external creative support when required.
• Maintain consistency in AiBiz's visual identity, tone of voice and storytelling.
• Identify relevant trends, cultural moments and customer conversations that can be adapted to AiBiz.
• Manage social community engagement and use audience feedback to improve content.
• Work with the Product Marketing Lead to turn product features and customer problems into strong content concepts.

Requirements:

• 2–5 years of experience in content marketing, social media, creative marketing or a related field.
• Strong writing, storytelling and communication skills.
• Demonstrated ability to create engaging short-form video and social content.
• Comfortable using tools such as Canva, CapCut, Adobe Creative Cloud or equivalent platforms.
• Strong understanding of Instagram, TikTok, LinkedIn and social media content formats.
• Ability to develop content independently from concept through execution.
• Strong visual sense and understanding of brand consistency.
• Commercial awareness: understands that content should support awareness, trust and conversion—not just engagement.

What Success Looks Like:

• AiBiz consistently publishes useful, distinctive and recognizable content.
• Content generates meaningful reach, shares, saves, conversations and profile visits.
• The brand develops a stronger human connection with Nigerian business owners.
• The social channels clearly communicate AiBiz's positioning and product value.
• The team has a repeatable content engine rather than relying on ad-hoc posts.