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1 month ago

Job Summary

The Content Analysis and Reporting Specialist will play a crucial role in evaluating content performance, providing strategic recommendations, and contributing to the overall content strategy.

  • Minimum Qualification: Degree
  • Experience Level: Mid level
  • Experience Length: 1 year

Job Description/Requirements

Responsibilities:

  • Conduct thorough analyses of content performance across various platforms, including social media, websites, and other digital channels.
  • Utilize analytics tools to assess key performance indicators (KPIs) such as engagement, reach, conversion rates, and other relevant metrics.
  • Interpret complex data sets to extract meaningful insights and trends related to content consumption, audience behaviour, and user engagement.
  • Generate comprehensive and insightful reports detailing content performance metrics, trends, and areas for improvement.
  • Provide regular, clear, and concise reports to key stakeholders, showcasing the impact of content strategies
  • Collaborate with the content team to identify areas for improvement in content creation, distribution, and optimization based on data-driven insights.
  • Offer strategic recommendations to enhance the overall effectiveness of content strategies.
  • Monitor and analyze competitors' content strategies to identify industry trends, benchmark against best practices, and recommend adjustments to our content approach.
  • Collaborate with cross-functional teams, including content, marketing, SEO, and design, to align content efforts with broader organizational objectives
  • Manage and leverage content analytics tools, ensuring accuracy, efficiency, and alignment with organizational goals.
  • Stay abreast of industry trends, emerging technologies, and evolving analytics methodologies to continually enhance skills and knowledge.



Requirements:

  • Minimum academic qualification of Bachelor's degree in Computer Science, Marketing, Data Science, or a related field.
  • Proven experience in content analysis, reporting, and data interpretation.
  • Proficiency in analytics tools such as Google Analytics, social media analytics, and content management systems.
  • Strong analytical and problem-solving skills.
  • Excellent communication skills with the ability to convey complex data insights in a clear and understandable manner.
  • Detail-oriented and able to manage multiple tasks in a fast-paced environment.

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