1 month ago
Chief Marketing Officer
DoC Advisory
Marketing & Communications
Banking, Finance & Insurance
NGN
1,500,000 - 2,000,000
Easy Apply
Job Summary
The Chief Marketing Officer (CMO) will lead the strategic direction and execution of the bank’s marketing vision to drive brand growth, customer acquisition, and market leadership. This role is responsible for developing and implementing innovative marketing strategies that align with the bank’s overall business objectives.
- Minimum Qualification : MBA / MSc
- Experience Level : Executive level
- Experience Length : 7 years
- Working Hours : Full Time
Job Description/Requirements
Responsibilities:
- Develop and implement comprehensive marketing strategies aligned with the bank’s business goals.
- Lead brand development, positioning, and communications strategies across all channels.
- Oversee market research and analysis to identify growth opportunities and trends.
- Drive customer acquisition, engagement, and retention through targeted campaigns.
- Manage digital and traditional marketing efforts, including social media, PR, advertising, and events.
- Collaborate cross-functionally with product, sales, and operations to ensure alignment.
- Build and mentor a high-performing marketing team.
- Monitor KPIs and ROI of marketing initiatives and optimize performance accordingly.
- Champion innovation in marketing technology and data-driven decision-making.
Requirements:
- Bachelor's Degree in Marketing, Business Administration, or a related field (MBA or professional marketing certification is a plus).
- Minimum of 7 years of progressive marketing experience, with at least 3 years in a leadership/executive role within the financial services, microfinance.
- Strong understanding of the Nigerian financial market and customer behavior.
- Proven track record of brand building, digital transformation, and marketing-led growth.
- Exceptional leadership, communication, and stakeholder management skills.
- Analytical mindset with a data-driven approach to marketing.
- Experience in customer segmentation, campaign management, and CRM systems
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