Centre Marketer

• Generate qualified leads and convert prospects into student registrations and enrolments.
  
• Promote the Centre's training programmes, courses, certifications and other approved products and services.
  
• Conduct regular field marketing activities within Umuahia and surrounding locations.
  
• Follow up on enquiries, prospective students and previously generated leads until conversion or closure.
• Meet assigned weekly and monthly enrolment and revenue targets.
  

School & Institutional Marketing:

• Identify and approach secondary schools, tertiary institutions, organisations, businesses and other potential partners within the territory.
  
• Develop relationships with school administrators, student bodies, youth organisations and relevant community groups.
  
• Facilitate presentations, career talks, school visits and promotional activities aimed at generating enrolments.
  
• Identify opportunities for institutional training, partnerships and group registrations.
  

Market Development:

• Continuously identify new markets and opportunities for the Centre's programmes and services.
  
• Gather information on competitors, market demand, pricing, customer preferences and emerging training needs.
  
• Recommend marketing initiatives that can improve the Centre's visibility and commercial performance.
  
• Support approved campaigns, activations, events, exhibitions and promotional programmes.
  

Lead Management & Customer Engagement:

• Maintain an accurate database of prospects, leads, contacts and marketing activities.
  
• Follow up prospective students through telephone calls, WhatsApp, email and physical visits where appropriate.
  
• Provide prospective students and clients with accurate information regarding available programmes, admission requirements and approved fees.
• Maintain professional relationships with prospective and existing customers.

Reporting & Accountability:

• Prepare and submit daily/weekly marketing activity reports as required.
  
• Maintain records of organisations and schools visited, contacts made, leads generated, follow-ups conducted and conversions achieved.
  
• Provide regular updates on the status of the marketing pipeline.
  
• Account appropriately for approved marketing materials and resources assigned for field activities.
• Participate in Centre performance and marketing review meetings.

Requirements: 

• Minimum of OND/HND/Bachelor's Degree in Marketing, Business Administration, Mass Communication, Management or a related discipline.
  
• Previous experience in marketing, sales, business development or customer acquisition is desirable.
  
• Experience marketing educational, training or professional-development services will be an advantage.
  
• Good knowledge of Owerri and the surrounding business, school and student environment is highly desirable.
• Strong sales and marketing ability.
  
• Excellent communication and interpersonal skills.
  
• Strong persuasion, negotiation, and closing skills.
  
• Ability to generate and follow up leads independently.
  
• Target-driven and results-oriented approach.
  
• Good relationship-building and networking ability.
  
• Basic digital marketing and social media knowledge.
  
• Good record-keeping and reporting skills.
  
• Ability to conduct field marketing activities effectively.
  
• Professional appearance and customer-service orientation.
  
• Ability to work with minimal supervision while remaining accountable for assigned targets.

Key Performance Indicators:

• Performance will be assessed primarily on:
  
• Number of qualified leads generated.
  
• Student enrolment and conversion rate.
  
• Achievement of monthly revenue/enrolment targets.
  
• Number and quality of schools and organisations engaged.
  
• Partnerships and institutional opportunities generated.
  
• Effectiveness and consistency of prospect follow-up.
  
• Growth of the Centre's marketing pipeline.
  
• Accuracy and timeliness of marketing reports.
• Contribution to overall Centre revenue and growth.