Category Manager

Responsibilities:

Strategic Planning:

• Determine the category’s strategies and priorities based on understanding growth opportunities for key brands in the portfolio to deliver the growth ambition by collaborating effectively with global, regional category teams, and cross-functional teams.
• Develop annual plans, including setting objectives, developing portfolio strategy, and allocating resources.
• Provide specific recommendations and sell-in plans to high-level Management and cross-functional teams.

Execution of Strategy

Category management:

• Lead the development and execution of category marketing plans to deliver revenue, profit, and share objectives for the categories.
• Monitor the plans against the strategic targets for delivering the growth targets.
• Define brand strategies that ensure delivery against the strategic ambition.
• Collaborate with the Innovation team to develop insight led and strategically relevant innovation pipeline that drives category growth across the market.
• Collaborate with the Equity team in the development of insight-led & strategically relevant integrated marketing communication, 360 degree campaigns in line with the categories’ strategy and vision that drives brand health and growth.
• Lead the national rollout of Equity campaigns in line with approved Equity Campaigns

Lead the brand activations, promotions, and in-store campaigns:

• Collaborate & guide trade marketing and in-store executions across the portfolio in line with plans.
• Work closely with the Media Manager to plan and optimise annual campaigns and activations in line with agreed category & brand plans.
• Lead the measurement, evaluation, tracking, and reporting of campaigns collaborating with Equity, Innovation, Finance, CP&A, and sales teams.

Manage required investment, prioritisation, resources, and enablers to deliver category targets:

• Drive the analysis of market information from I&A, Sales, CP&A to contribute to the discussion on trade spend activities, have action-oriented discussions, and strategically evaluate executions, innovation, pricing, competitors and portfolio.
• Identify and understand market trends (key drivers, volume, target, channels, seasons, etc).
• Analyse and propose pricing strategies where needed to improve margins
• Analyze and use information to identify business opportunities: Nielsen, distribution, drop size, margins, channel mix.

Financial Management:

• Accountable for delivering category revenue and profit growth in line with the business objectives through effective P&L management.
• Monitor and measure business performance for the category & brands against a set of KPIs, including volume, revenue, profit, A&C (Advertisement & Consumer Spending), net contribution, and share of market.
• Lead A&C management and tracking to ensure in-market brand activations/brand building blocks are fully supported to drive both equity and brand activation initiatives.
• Collaborate with Sales, CP&A and Finance on financial/volume forecasting for the category: To determine financial/volume targets for the category brands and subsequent monitoring of KPIs.

Organisation Development:

• Take ownership of the effectiveness of the cross-functional category team to enhance synergies across the business and aligned execution of strategic and operational plans.
• Create a winning category brand team.
• Manage talent through effective recruitment, development, coaching and advancement planning.
• Lead to positively impact the People’s Engagement survey for the organisation in line with annual action plans.
• Work & collaborate with cross-functional teams to instil the values of Mondelez International
• Develop clear objectives for direct reports consistent with the company values and business objectives. Train and develop direct reports using the Leadership framework as a guide, and make training an everyday priority.

Requirements:

• Ability to shape strategic thought and guide the team in the superior execution
• Consistently living our Values and setting an example that demonstrates our Leadership Imperatives
• Proven ability to own and manage the business objectives and budget
• Proactively identifying opportunities/issues.
• Strong analytical and creative skills with a focus on consumer and customer
• Ability to manage and influence cross-functional teams, as well as have a strong track record in managing category brand teams
• Excellent written and verbal communication and presentation skills to communicate with the cross-functional teams and high- level management