Businesss Conversion Specialist
Job summary
We are looking for a Business Conversion Specialist who is skilled at turning leads and enquiries into paying customers. The ideal candidate will manage prospects from the first point of contact through follow-up, negotiation, and conversion while identifying opportunities to increase revenue.
Job descriptions & requirements
Responsibilities:
- Respond to and engage with leads through WhatsApp, phone calls, email, social media, and other channels.
- Qualify prospects, understand their needs, and recommend suitable products or services.
- Convert qualified leads into paying customers through effective communication and sales techniques.
- Follow up consistently with prospects and maintain an organized lead pipeline.
- Handle objections, negotiate where necessary, and close sales.
- Identify upselling, cross-selling, and repeat-business opportunities.
- Maintain accurate records of leads, follow-ups, conversions, and customer interactions.
- Build strong relationships with prospects and existing customers.
- Monitor conversion performance and recommend strategies for improving sales results.
- Prepare regular sales and conversion reports for management.
Requirements:
- 2–5 years of experience in sales, business development, customer acquisition, or a similar role.
- Bachelor’s degree, HND, or equivalent qualification.
- Proven experience converting leads into paying customers.
- Excellent communication, persuasion, negotiation, and closing skills.
- Strong follow-up and relationship-management skills.
- Ability to handle objections and move prospects toward a buying decision.
- Target-driven, proactive, and results-oriented.
- Strong organizational and time-management skills.
- Comfortable using CRM systems, WhatsApp Business, email, and other sales tools.
- Ability to work independently with minimal supervision.
Preferred Qualifications
- Experience in a high-volume sales or customer acquisition environment.
- Experience working with CRM and lead-management platforms.
- Demonstrated track record of meeting or exceeding sales/conversion targets.
- Experience in B2B sales, B2C sales, or digital sales is an advantage.
Key Skills
- Lead Conversion
- Sales Closing
- Customer Acquisition
- Negotiation
- Follow-up
- Lead Management
- Relationship Building
- Communication
- Objection Handling
- CRM
Performance Measures
- Lead-to-customer conversion rate
- Number of successful conversions
- Revenue generated
- Follow-up completion rate
- Customer retention and repeat business
- Achievement of monthly sales targets
Application Note: Candidates with a proven track record in sales conversion and a responsive portfolio, sales record, or relevant evidence of previous results may be given preference.
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