Marketing Manager

Responsibilities:

Marketing Strategy & Execution:

• Develop and implement comprehensive marketing plans to drive enrollment growth across individual, family, SME, and corporate segments.
• Conduct market research to understand customer needs, industry trends, and competitors.
• Execute campaigns across traditional and digital channels to increase brand awareness.

Business Development & Client Acquisition:

• Lead marketing initiatives to acquire new corporate accounts, retail clients, and government-backed schemes.
• Conduct presentations, product demos, and pitches to prospective clients.
• Drive sales conversion through structured follow-ups and relationship management.

Brand Management & Communication:

• Ensure consistent brand messaging and strong visibility across marketing platforms.
• Oversee the creation of marketing materials—brochures, proposals, social media content, and corporate communications.
• Manage public relations efforts and represent the HMO at events, exhibitions, and stakeholder meetings.

Digital Marketing:

• Develop and manage online campaigns, including social media, email marketing, SEO, and digital advertising.
• Monitor digital analytics to improve reach, engagement, and lead generation.

Product Development & Market Positioning:

• Work with the Product and Operations teams to develop new health plans tailored to market needs.
• Continuously assess pricing, benefits, and market competitiveness of all HMO products.

Customer Retention & Relationship Management:

• Implement customer retention strategies to reduce churn and improve client satisfaction.
• Collaborate with the Customer Service and Provider Relations units to resolve escalated issues.

Reporting & Performance Analytics:

• Track and report marketing and sales performance, lead conversions, and return on marketing investment.
• Provide insights and strategic recommendations to management for improved market penetration.

Regulatory Compliance:

• Ensure all marketing activities comply with NHIA regulatory guidelines.
• Maintain ethical sales practices and avoid misrepresentation of benefits or services.

Requirements:

Education:

• Bachelor’s Degree in Marketing, Business Administration, Mass Communication, Public Health, or a related field.
• MBA or relevant master’s degree is an advantage.

Experience:

• Minimum of 5-7 years’ experience in marketing, preferably within an HMO, healthcare, insurance, or financial services sector.
• Proven record of meeting sales targets and managing marketing campaigns.

Skills & Competencies:

• Strong knowledge of the Nigerian health insurance ecosystem and NHIA regulations.
• Excellent communication, presentation, and negotiation skills.
• Strategic thinker with strong analytical and planning abilities.
• Proficiency in digital marketing tools and CRM software.
• Leadership skills and ability to manage a marketing team.
• High level of professionalism, creativity, and relationship-building skills.

Compensation & Benefits:

• Competitive salary and performance-based incentives.
• Health insurance coverage.
• Transport allowance and fieldwork benefits.
• Professional development and training opportunities.
• Pension and statutory benefits.

Location: Ibadan, Oyo State, Nigeria